{"id":10074,"date":"2017-05-03T11:56:43","date_gmt":"2017-05-03T15:56:43","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/firefly-to-rep-endemol-shine-north-america-tv-brands\/"},"modified":"2017-05-03T14:12:13","modified_gmt":"2017-05-03T18:12:13","slug":"firefly-to-rep-endemol-shine-north-america-tv-brands","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/firefly-to-rep-endemol-shine-north-america-tv-brands\/","title":{"rendered":"Firefly to Rep Endemol Shine North America TV Brands"},"content":{"rendered":"<p>Firefly Brand Management has become the licensing agent for Endemol Shine North America&#8217;s\u00a0entertainment properties <em>Fear Factor<\/em>, <em>Wipe Out<\/em> and <em>Deal or No Deal<\/em>.<\/p>\n<p>Firefly will\u00a0be presenting those\u00a0brands at Licensing Expo, taking place in Las Vegas from May 23 to 25. The company is currently looking for licensing partners in such categories as toys, games, publishing, food and apparel. This news comes on the heels of MTV announcing the new Ludacris-hosted revival of <em>Fear Factor<\/em>, which is due to debut on May 30 at 10 p.m.<\/p>\n<p>\u201cWe couldn\u2019t be more excited to work with these high-profile legacy brands,\u201d said Cynthia Modders, the president and CEO of Firefly Brand Management. \u201c<em>Deal or No Deal<\/em> and <em>Wipeout<\/em> have powerful brand recognition and with <em>Fear Factor<\/em> coming back on air, we are confident in the merchandising opportunities!\u201d<\/p>\n<p>\u201cEndemol Shine has a robust library of iconic brands that lends itself to a host of exciting licensing opportunities,\u201d added Tamaya Petteway, the senior VP of brand and licensing partnerships at Endemol Shine North America. \u201cFirefly is the ideal partner to develop creative licensing programs across key categories for these marquee television properties.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firefly Brand Management has become the licensing agent for Endemol Shine North America&#8217;s entertainment properties Fear Factor, Wipe Out and Deal or No Deal.<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1134,2156],"class_list":["post-10074","post","type-post","status-publish","format-standard","","category-top-stories","tag-endemol-shine-north-america","tag-firefly-brand-management","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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