{"id":1260,"date":"2012-05-15T00:00:00","date_gmt":"2012-05-15T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvnovelas\/2012\/05\/15\/tr3-mtv-latin-america-team-for-novela-thriller\/"},"modified":"2012-05-15T00:00:00","modified_gmt":"2012-05-15T00:00:00","slug":"tr3-mtv-latin-america-team-for-novela-thriller","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvnovelas\/tr3-mtv-latin-america-team-for-novela-thriller\/","title":{"rendered":"Tr3 & MTV Latin America Team for Novela Thriller"},"content":{"rendered":"

MIAMI: Tr3: MTV Música y Más and MTV Latin America are co-producing the novela Ultimo Año<\/em>, tapping the Population Media Center (PMC) to help integrate socially conscious themes into the the scripts and creative of the multiplatform property. <\/span><\/span><\/p>\n

Researchers and writers will come together to deliver content with measurable results under new PMC methodology. Characters will be developed as role models for the audience, encouraging the adoption of healthier behaviors to benefit individuals and their societies. Argos Productions in Mexico will be working on the 70-episode novela. <\/span><\/span><\/p>\n

“Social responsibility is always at the forefront of our brand, and our content continues to serve as a credible and valuable space to engage, educate and help shift the mindset of today’s Hispanic Millennials,” commented Charlie Singer, the senior VP of content and creative for Tr3s. “We’re excited to introduce this innovative series at our Upfront this year, and look forward to magnetizing new and existing advertisers with the new series.” <\/p>\n

"We are very excited to announce our latest production, Ultimo Año<\/em> and our partnership with PMC," added Fernando Gaston, the senior VP of production and programming for MTV Latin America. "This new production, our third in the novela genre, will further complement our slate of premium content and reinforces our commitment of bringing entertaining programming, compelling story lines and social consciousness to our viewers."<\/p>\n

“PMC brings forth an extensive amount of research on issues affecting today’s youth and having them work closely with our creative teams is an excellent way to weave these topics into our story lines. I am certain that their expertise coupled with our creative vision will deliver an entertaining, yet compelling story that will open up a dialogue on various topics affecting our viewers,” commented Mario Cader-Frech, the VP of public affairs for Tr3s and MTV Latin America. <\/p>\n

<\/span><\/span>Katie Elmore, the VP of communications and programs for PMC, said, <\/span><\/span>“The MTV brands have been leaders in developing cutting-edge content for young adults throughout the world, a demographic that is becoming harder and harder to reach. By joining forces to develop this new novela, we have created a unique model that uses strong audience research to develop highly entertaining and engaging content with social and health messages that is also commercially viable. Even more, this programming provides an opportunity for advertisers to connect their marketing goals to their social responsibility vision. Ultimo Año<\/em> is filled with suspense, mystery, drama, and most importantly stories of love and relationships—a combination that will surely win over audiences and have a tremendous impact.”
\n <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI: Tr3: MTV Música y Más and MTV Latin America are co-producing the novela Ultimo Año, tapping the Population Media Center (PMC) to help integrate socially conscious themes into the the scripts and creative of the multiplatform property. Researchers and writers will come together to deliver content with measurable results under new PMC methodology. Characters …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-1260","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\nTr3 & MTV Latin America Team for Novela Thriller<\/title>\n<meta name=\"description\" content=\"Tr3 & MTV Latin America Team for Novela Thriller . 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