{"id":2192,"date":"2022-08-19T09:32:21","date_gmt":"2022-08-19T13:32:21","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvmiddleeastafrica\/africa-svod-subs-projected-triple\/"},"modified":"2022-08-22T09:28:25","modified_gmt":"2022-08-22T13:28:25","slug":"africa-svod-subs-projected-to-triple","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvmiddleeastafrica\/africa-svod-subs-projected-to-triple\/","title":{"rendered":"Africa SVOD Subs Projected to Triple"},"content":{"rendered":"
According to Digital TV Research, Africa will have 13.6 million paying SVOD subscriptions by 2027, up from 4.9 million at the end of 2021.<\/p>\n
The firm reports that only 6.6 percent of TV households will pay for at least one subscription by 2027, up from 3.9 percent in the year-ago period.<\/p>\n
Simon Murray, principal analyst at Digital TV Research, said: \u201cAs well as low broadband penetration and low disposable incomes, limited rollout by several global platforms restricts growth. Disney+ will only launch in South Africa and Nigeria. Paramount+ is only likely to start in South Africa. HBO Max will not be a stand-alone platform in Africa.\u201d<\/p>\n
Netflix will continue to lead the SVOD market, with 6.4 million subscribers by 2027, accounting for 48 percent of the region\u2019s total. With its limited rollout, Disney+ will just have 1 million subscriptions by 2027. Amazon Prime will be up and running in Nigeria and South Africa in 2023, with a projected 2.6 million subscribers by 2027. Apple TV+ is forecast to have 199,000 subscribers by that time, with Showmax at 2.1 million subs. The projected Showmax total for 2027 is double the 1.01 million subscribers reported for 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"
According to Digital TV Research, Africa will have 13.6 million paying SVOD subscriptions by 2027, up from 4.9 million at the end of 2021.<\/p>\n","protected":false},"author":350,"featured_media":2193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[174],"class_list":["post-2192","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-digital-tv-research"],"yoast_head":"\n