BET Network Being Localized for Africa

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JOHANNESBURG: Viacom International Media Networks (VIMN) Africa has aligned with MultiChoice to launch a localized version of the BET channel on DStv in South Africa.

The new BET will begin airing on April 2 and will exist alongside sister channel BET2, formerly BET International. The 24-hour service will feature both local and international productions, including drama, family-friendly sitcoms, stand-up comedy, talk shows, documentaries and more. It will serve as the tenth channel and multimedia entertainment brand on the continent operated by VIMN Africa.

Raffaele Annecchino, the managing director and executive VP of VIMN South Europe, Middle East and Africa, stated, “The launch of this new BET channel is a great addition to our portfolio in Africa—it brings a localized touch to a popular brand and broadens our entertainment offering in the region. This is a momentous milestone as the launch of a tenth channel coincides with the celebration of VIMN Africa's tenth anniversary.”
 
Alex Okosi, the senior VP and managing director of Viacom International Media Networks Africa, added, “VIMN Africa is delighted to announce the launch of this new BET channel—our tenth channel and multimedia entertainment brand in Africa. BET will connect viewers with international trends, talent and thought leaders, whilst simultaneously celebrating Africa’s talent and creativity. This evolution for the BET brand on the continent significantly broadens our general entertainment offering and provides a dynamic and compelling new destination for viewers.”