{"id":4708,"date":"2023-06-13T11:38:32","date_gmt":"2023-06-13T15:38:32","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/"},"modified":"2023-06-13T11:38:32","modified_gmt":"2023-06-13T15:38:32","slug":"canela-media-appoints-chief-strategy-officer","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/","title":{"rendered":"Canela Media Appoints Chief Strategy Officer"},"content":{"rendered":"<p>Canela Media has appointed Chechu Lasheras as its new chief strategy officer to spearhead its corporate strategy, emphasize growth and ensure continued business success.<\/p>\n<p>Lasheras joins from Miami Dade College, where he served as executive director. His vision and leadership helped establish the college as a hub for cutting-edge technologies, fostering innovation and driving educational advancement. He has been serving as an advisor to Canela Media since its inception.<\/p>\n<p>Prior to that, Lasheras was chief digital revenue officer at Grupo Prisa, where he played an instrumental role in developing innovative monetization strategies, leading business development initiatives and driving revenue growth.<\/p>\n<p>During a tenure in Spain, Lasheras served as the president of IAB, the Interactive Advertising Bureau, a globe trade association.<\/p>\n<p>\u201cChechu Lasheras\u2019 appointment as chief strategy officer marks a significant milestone for Canela Media,\u201d said Isabel Rafferty Zavala, CEO and founder. \u201cHis visionary approach and deep understanding of the media, tech and advertising ecosystem will be instrumental in charting our course to new horizons, capitalizing on opportunities, and solidifying our position as an industry leader in the media and multicultural space.\u201d<\/p>\n<p>\u201cCanela Media has established itself as a dynamic force in the streaming industry, offering a truly unique experience for Latino audiences and advertisers seeking to connect with this vibrant community,\u201d Lasheras said. \u201cI am thrilled to be part of this incredible team and contribute to its future success!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canela Media has appointed Chechu Lasheras as its new chief strategy officer to spearhead its corporate strategy, emphasize growth and ensure continued business success.<\/p>\n","protected":false},"author":1412,"featured_media":4709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[979,1098,1099],"class_list":["post-4708","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-canela-media","tag-chechu-lasheras","tag-isabel-rafferty-zavala"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canela Media Appoints Chief Strategy Officer - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canela Media Appoints Chief Strategy Officer - TVLATINA\" \/>\n<meta property=\"og:description\" content=\"Canela Media has appointed Chechu Lasheras as its new chief strategy officer to spearhead its corporate strategy, emphasize growth and ensure continued business success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"TVLATINA\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-13T15:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvlatina\/wp-content\/uploads\/sites\/15\/2017\/07\/CanelaMedia-ChechuLasheras-0623.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/\",\"name\":\"Canela Media Appoints Chief Strategy Officer - TVLATINA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\"},\"datePublished\":\"2023-06-13T15:38:32+00:00\",\"dateModified\":\"2023-06-13T15:38:32+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvlatina\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Canela Media Appoints Chief Strategy Officer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/\",\"name\":\"TVLATINA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. She can be reached at jstalcup@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/author\/jamiestalcup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Canela Media Appoints Chief Strategy Officer - TVLATINA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/","og_locale":"en_US","og_type":"article","og_title":"Canela Media Appoints Chief Strategy Officer - TVLATINA","og_description":"Canela Media has appointed Chechu Lasheras as its new chief strategy officer to spearhead its corporate strategy, emphasize growth and ensure continued business success.","og_url":"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/","og_site_name":"TVLATINA","article_published_time":"2023-06-13T15:38:32+00:00","og_image":[{"width":600,"height":320,"url":"https:\/\/worldscreen.com\/tvlatina\/wp-content\/uploads\/sites\/15\/2017\/07\/CanelaMedia-ChechuLasheras-0623.jpeg","type":"image\/jpeg"}],"author":"Jamie Stalcup","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jamie Stalcup","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/","url":"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/","name":"Canela Media Appoints Chief Strategy Officer - TVLATINA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvlatina\/#website"},"datePublished":"2023-06-13T15:38:32+00:00","dateModified":"2023-06-13T15:38:32+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/0da12602224807cc7b179b8405018deb"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvlatina\/canela-media-appoints-chief-strategy-officer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvlatina\/"},{"@type":"ListItem","position":2,"name":"Canela Media Appoints Chief Strategy Officer"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvlatina\/#website","url":"https:\/\/worldscreen.com\/tvlatina\/","name":"TVLATINA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/0da12602224807cc7b179b8405018deb","name":"Jamie Stalcup","description":"Jamie Stalcup is the executive editor of World Screen. She can be reached at jstalcup@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvlatina\/author\/jamiestalcup\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/posts\/4708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/users\/1412"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/comments?post=4708"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/posts\/4708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/media\/4709"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/media?parent=4708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/categories?post=4708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/tags?post=4708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}