TelevisaUnivision has revealed its extensive 2023-24 slate for its various platforms, including a broadcast of the Super Bowl in Spanish, the 48th edition of Copa Am\u00e9rica, a new true-crime series, an adaptation of a hit telenovela and much more.<\/p>\n
The company partnered with the National Football League and CBS Sports to televise the Super Bowl in Spanish on Sunday, February 11, marking its first-ever national broadcast of an NFL game. The company\u2019s sports division, TUDN, will bring its football expertise to the U.S. Hispanic fanbase in the United States after five decades of Super Bowl production in Mexico.<\/p>\n
The 48th edition of Copa Am\u00e9rica will air on TUDN and TelevisaUnivision platforms from June 14 to July 14, 2024. Hosted in the United States for the second time in history, the tournament will feature all ten CONMEBOL national teams, including World Champion Argentina, and six CONCACAF guest teams such as the U.S. and Mexico.<\/p>\n
For ViX, Aqu\u00ed y Ahora<\/em> anchor Ilia Calderon will host the new true-crime series Se\u00f1ales del crimen<\/em>, taking a look at compelling storylines through the Latino lens. Also coming to ViX is El extra\u00f1o retorno de Diana Salazar<\/em>, an adaptation of the hit telenovela about two soulmates trapped in the threshold between life and death over several centuries. Additionally, Circo Gomez<\/em>, about a dysfunctional family that runs a shoddy traveling circus, is in development as part of ViX\u2019s first-look deal with Eugenio Derbez.<\/p>\n The 2023 Latin Grammys will air live from Seville, Spain on November 16, marking the first international telecast in the history of the show.<\/p>\n Univision and UniM\u00e1s\u2019s upcoming prime-time programming includes telenovelas such as Vencer La Culpa<\/em> and Tierra de Esperanza<\/em>, as well as non-scripted franchises such as Mira Qui\u00e9n Baila<\/em>, De Noche Pero Sin Sue\u00f1o<\/em> and Hotel VIP<\/em>.<\/p>\n \u201cToday, we are the leader in entertaining the Spanish-speaking world\u2014a powerhouse portfolio of media brands and capabilities with no equal,\u201d said Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision. \u201cWe have incredible momentum and massive reach to an influential and growing audience. This is \u2018Young Am\u00e9rica,\u2019 contributing 100 percent of 18-34 growth over the next five years and driving our collective culture.\u201d<\/p>\n Pierluigi Gazzolo, CEO of ViX, said, \u201cConsumption on the platform is continuing to grow rapidly\u201480 percent of consumption on ViX is content no one else has and, importantly, 63 percent of users on ViX are incremental to the massive audience we serve on linear, which means greater cross-platform reach for all of you.\u201d<\/p>\n Ignacio \u201cNacho\u201d Meyer, president of U.S. networks, said, \u201cIt\u2019s undeniable that our content eclipses everyone else in the media landscape. On our networks alone, we deliver over 60 percent of all Spanish-language viewing, making Univision the number-one network among Hispanics for 30 consecutive years. Our legacy, our advocacy, our consistency, our equity and, of course, our stars, are why Hispanic viewers choose us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" TelevisaUnivision has revealed its extensive 2023-24 slate for its various platforms, including a broadcast of the Super Bowl in Spanish, the 48th edition of Copa Am\u00e9rica, a new true-crime series, an adaptation of a hit telenovela and much more.<\/p>\n","protected":false},"author":1412,"featured_media":4698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1088,1089,421,966,1090,174,967],"class_list":["post-4697","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-donna-speciale","tag-ignacio-nacho-meyer","tag-pierluigi-gazzolo","tag-televisaunivision","tag-tudn","tag-unimas","tag-vix"],"yoast_head":"\n