{"id":4641,"date":"2022-11-14T11:49:50","date_gmt":"2022-11-14T16:49:50","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvlatina\/disney-executives-highlight-impact-original-production-mip-cancun\/"},"modified":"2022-11-14T13:45:15","modified_gmt":"2022-11-14T18:45:15","slug":"disney-executives-highlight-impact-of-original-production-at-mip-cancun","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/disney-executives-highlight-impact-of-original-production-at-mip-cancun\/","title":{"rendered":"Disney Executives Highlight Impact of Original Production at MIP Cancun"},"content":{"rendered":"

Kicking off MIP Cancun, Elizabeth Bowen-Tombari, editor of TV Latina<\/em>, moderated the panel The Walt Disney Company Latin America, producing local originals for the world<\/em>, during which Mariana\u00a0P\u00e9rez and Leonardo Aranguibel talked about the creative process and the importance of local productions with international impact.<\/p>\n

The conversation began with Bowen-Tombari asking about the experience they have acquired over the years as pioneers of original productions in Latin America. \u201cThe company started local productions over 20 years ago, participating in projects led by a team that is still helmed today by Fernando Barbosa [senior VP, general manager for media networks production, distribution and acquisition] and with the long-term vision of Diego Lerner [president of The Walt Disney Company Latin America], who 22 years ago bet on local production when nobody thought it would be the future,\u201d said Aranguibel, VP, head of production operations and strategy at the company.<\/p>\n

He added that the company started working as co-producers in telenovelas and other projects, \u201cand we evolved until today, during this wonderful period which we call the platinum era of television, with original productions and great projects.\u201d<\/p>\n

The conversation then turned to how the industry has changed. The company started out producing for its channels and now also develops content for Disney+ and Star+. P\u00e9rez, VP, head of development and production, said that the dynamics in these processes have evolved because \u201cit is necessary to adapt to consumer habits that are constantly changing. So, dynamism, adaptation and creativity are three words that we are currently experimenting with in the industry.\u201d<\/p>\n

She added: \u201cIt is important to emphasize that there is something that remains over time. Beyond the evolution of the user and the viewer, we continue focusing on local stories. In our main markets, Brazil, Mexico, Colombia, Argentina and Chile, we look for the essence of each region. Each one has its history, culture and background. That\u2019s the most important thing for us, to continue to deepen those stories with creativity.\u201d<\/p>\n

Regarding original productions for Star+, Bowen-Tombari asked about Santa Evita<\/em>, a production that generated lots of buzz, and the origin of the show that had begun at MIPCOM years prior when the company acquired the book rights.<\/p>\n

\u201cSanta Evita<\/em> is a story that has been going on for many years,\u201d commented P\u00e9rez. \u201cIt started at Fox with a wonderful team that began with the acquisition of the book rights. It\u2019s an incredible narrative that was filmed during the pandemic and premiered with impressive success, not only in Argentina but in the rest of Latin America. It was one of the first milestones that marked the history of Star+, which was later followed by El encargado<\/em>, Limbo<\/em>, and we are proud of the result and the entire process. This is our aim: making local stories that have relevance throughout Latin America.\u201d<\/p>\n

On the Disney+ side, Aranguibel highlighted the stories that the company develops for the streaming platform, which \u201care the hallmark and distinction of our brand, which will be 100 years old in 2023,\u201d he said. \u201cWe have had some international successes beyond our region.\u201d<\/p>\n

The conversation concluded with Bowen-Tombari asking about the company\u2019s readiness to welcome unique and distinctive ideas with new voices. \u201cAlways,\u201d agreed P\u00e9rez and Aranguibel. \u201cIt has always been a priority of our leadership that we work with the best talent available in the market where we operate,\u201d Aranguibel said. \u201cThere’s no way to tell local stories if you don’t have the best local talent and creativity in front of and behind the camera. That\u2019s our mission.\u201d<\/p>\n

P\u00e9rez and Aranguibel then presented previews of some of the company\u2019s upcoming original productions, including El mantequilla<\/em>, Horario estelar<\/em>, Santo maldito<\/em> and a comedy starring Robert De Niro.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kicking off MIP Cancun, Elizabeth Bowen-Tombari, editor of TV Latina, moderated the panel The Walt Disney Company Latin America, producing local originals for the world, during which Mariana\u00a0P\u00e9rez and Leonardo Aranguibel talked about the creative process and the importance of local productions with international impact.<\/p>\n","protected":false},"author":1,"featured_media":4642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1036,1030,1031,375,621,102],"class_list":["post-4641","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-elizabeth-bowen-tombari","tag-leonardo-aranguibel","tag-mariana-perez","tag-mip-cancun","tag-the-walt-disney-company-latin-america","tag-tv-latina"],"yoast_head":"\nDisney Executives Highlight Impact of Original Production at MIP Cancun - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/disney-executives-highlight-impact-of-original-production-at-mip-cancun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney Executives Highlight Impact of Original Production at MIP Cancun - 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