{"id":4581,"date":"2022-10-13T10:05:02","date_gmt":"2022-10-13T14:05:02","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvlatina\/roku-channel-launches-mexico\/"},"modified":"2022-10-13T10:05:02","modified_gmt":"2022-10-13T14:05:02","slug":"the-roku-channel-launches-in-mexico","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/the-roku-channel-launches-in-mexico\/","title":{"rendered":"The Roku Channel Launches in Mexico"},"content":{"rendered":"<p>Leading streaming platform Roku has launched The Roku Channel in Mexico.<\/p>\n<p>Available beginning today, the free streaming channel delivers movies and episodic content, including 30 Roku originals.<\/p>\n<p>\u201cLaunching The Roku Channel in Mexico represents a pivotal moment for our business as we continue to expand internationally and offer streamers free access to great entertainment and news content,\u201d said Rob Holmes, VP of programming at Roku. \u201cIn the U.S., The Roku Channel is a top five channel on the Roku platform, by both reach and streaming hour engagement and we are excited for the opportunity to build this viewership in Mexico. We provide the scale for content providers and brands to reach these critical streaming-first audiences.\u201d<\/p>\n<p>The lineup locally includes <em>Los Pitufos en la aldea perdida<\/em>, <em>Blade Runner 2049<\/em>, <em>El Sorprendente Hombre Ara\u00f1a 2<\/em>, <em>Psic\u00f3pata Americano<\/em>, <em>Draft Day<\/em>, <em>El Patriota<\/em> and more. Content partners include Sony, Lionsgate and Telef\u00f3rmula, with more titles being added over time. At launch, Roku users in Mexico will have access to originals such as <em>Operaci\u00f3n Marea Negra<\/em>, <em>Natural Born Narco<\/em> and <em>Mamas<\/em>. The Roku Channel also offers 25-plus live TV channels at launch, including Telef\u00f3rmula, Canela TV, Novelisima and Runtime Espanol.<\/p>\n<p>\u201cFree entertainment is one of the most searched-for categories on our platform, so we are pleased to meet that demand with the launch of The Roku Channel in Mexico,\u201d said Mirjam Laux, VP of international advertising and content. \u201cThe Roku Channel expands our entertainment offering for our users and increases the value they get from the Roku platform. Brands will also be able to reach engaged consumers through ad-supported content.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading streaming platform Roku has launched The Roku Channel in Mexico.<\/p>\n","protected":false},"author":290,"featured_media":4582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[545,996],"class_list":["post-4581","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-roku","tag-the-roku-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Roku Channel Launches in Mexico - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/the-roku-channel-launches-in-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Roku Channel Launches in Mexico - TVLATINA\" \/>\n<meta property=\"og:description\" content=\"Leading streaming platform Roku has launched The Roku Channel in Mexico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvlatina\/the-roku-channel-launches-in-mexico\/\" \/>\n<meta property=\"og:site_name\" content=\"TVLATINA\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T14:05:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvlatina\/wp-content\/uploads\/sites\/15\/2017\/07\/Roku-0121.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/the-roku-channel-launches-in-mexico\/\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/the-roku-channel-launches-in-mexico\/\",\"name\":\"The Roku Channel Launches in Mexico - TVLATINA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\"},\"datePublished\":\"2022-10-13T14:05:02+00:00\",\"dateModified\":\"2022-10-13T14:05:02+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/the-roku-channel-launches-in-mexico\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvlatina\/the-roku-channel-launches-in-mexico\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/the-roku-channel-launches-in-mexico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvlatina\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Roku Channel Launches in Mexico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/\",\"name\":\"TVLATINA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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