Hallmark Media has entered into a partnership with Canela Media\u2019s Spanish-language AVOD service, Canela.TV.<\/p>\n
The collaboration marks the first time Hallmark has reached out to the U.S. Hispanic audience, bringing the best of Hallmark\u2019s feel-good movies to Spanish-speaking viewers.<\/p>\n
\u201cSimilar to our parent company Hallmark Cards, home of the Spanish-language lifestyle and greeting card line VIDA, our storytelling revolves around those elements that reflect the heart and soul of the Hispanic community\u2014love, family, traditions, celebratory gatherings and joy,\u201d said Judi Lopez, executive VP of distribution, Hallmark Media. \u201cThis important partnership with Canela Media allows us to deepen our connection with our existing Hispanic viewers, while expanding that audience in delivering Hallmark\u2019s signature movies in Spanish for the first time.\u201d<\/p>\n
\u201cWe are so immensely proud of our partnership and momentous collaboration between Hallmark Media and Canela Media,\u201d said Isabel Rafferty Zavala, founder and CEO of Canela Media. \u201cLove and family are universal and now we are adding even more \u2018amor\u2019 and \u2018familia\u2019 to our content offering with Hallmark\u2019s signature movies on Canela.TV, in Spanish, for our audience to enjoy. And it\u2019s not just the familiar values that our audience will love, these are movies that will delight and entertain the entire family, across every generation in the home.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Hallmark Media has entered into a partnership with Canela Media\u2019s Spanish-language AVOD service, Canela.TV.<\/p>\n","protected":false},"author":350,"featured_media":4580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1010],"class_list":["post-4579","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hallmark-media"],"yoast_head":"\n