{"id":4469,"date":"2022-04-26T11:12:17","date_gmt":"2022-04-26T15:12:17","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvlatina\/mediapro-canada-mexicos-hi-sports-tv-pact-canadian-soccer-coverage\/"},"modified":"2022-04-26T13:13:33","modified_gmt":"2022-04-26T17:13:33","slug":"mediapro-canada-mexicos-hi-sports-tv-pact-for-canadian-soccer-coverage","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/mediapro-canada-mexicos-hi-sports-tv-pact-for-canadian-soccer-coverage\/","title":{"rendered":"Mediapro Canada &amp; Mexico&#8217;s Hi! Sports Pact for Soccer Package"},"content":{"rendered":"<p>Mediapro Canada has secured a deal with Hi! Sports TV for the exclusive media rights in Mexico to a Canadian soccer package.<\/p>\n<p>Hi! Sports TV is owned by the PMKT agency and carried nationwide on TotalPlay, the IPTV pay-TV platform controlled by the Grupo Salinas conglomerate, owner of Mexican network TV Azteca.\u2028 Through the deal, more than 3 million TotalPlay subscribers across Mexico will have access to exclusive live coverage on Hi Sports TV of the Canadian Premier League (CPL); the Canadian Championship, the tournament for all Canadian professional men\u2019s soccer clubs, including the three teams that play in Major League Soccer (Toronto FC, CF Montr\u00e9al and Vancouver Whitecaps); and the home friendlies of Canada Soccer\u2019s men\u2019s and women\u2019s national teams.<\/p>\n<p>Hi! Sports TV is promoting its Canadian soccer coverage under the #OlaG\u00e9lida (#FrozenWave) hashtag.<\/p>\n<p>In 2022, Hi! Sports TV will air live coverage of all 117 games in the CPL, as well as 12 Canadian Championship matches and up to eight home friendly matches of Canada Soccer\u2019s men\u2019s and women\u2019s national teams, all complemented by a range of studio and panel shows.<\/p>\n<p>Hussein Forz\u00e1n, managing director of Hi! Sports TV, said that the channel is \u201cthe place where new sports fans will find their home. We\u2019re connecting with sports communities across the country through innovation\u2014by being irreverent, disruptive and different. Our style is to create new personalities, new voices and to give airtime to competitions and leagues that are trending in the world of sport. New colors, formats, graphics; leaning into the world of spectacle and entertainment\u2014that is what Hi Sports is about.\u201d<\/p>\n<p>Oscar L\u00f3pez, CEO of Mediapro Canada, said: \u201cMexicans are passionate and knowledgeable fans of the beautiful game, and we\u2019re confident they will be surprised and delighted by what the CPL has to offer. We are excited to be working with Hi! Sports TV, a bold new entrant into the Mexican sports broadcasting market, and we think their \u2018hyper-connected\u2019 approach, amplifying all their content consistently across social media, will enable Canadian soccer to gain a dedicated following.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediapro Canada has secured a deal with Hi! Sports TV for the exclusive media rights in Mexico to a Canadian soccer package.<\/p>\n","protected":false},"author":1033,"featured_media":4470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[974,975],"class_list":["post-4469","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hi-sports-tv","tag-mediapro-canada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mediapro Canada &amp; Mexico&#039;s Hi! 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