The newly formed TelevisaUnivision is introducing ViX, its streaming service created specifically for Spanish-speaking audiences.<\/p>\n
ViX will feature more than 50,000 hours of Spanish-language content, including original series and movies, live sports, live news and current Televisa and Univision hits as well as access to a library of franchise content and formats from Televisa\u2019s vault.<\/p>\n
The two-tier service will include a free AVOD product, ViX, launching on March 31, and an SVOD option, ViX+, with premium content, including ViX+ originals and exclusive soccer, set to launch in the second half of 2022.<\/p>\n
A Beta version of the streaming app is available starting today for select users in the U.S. and Mexico.<\/p>\n
The company\u2019s existing streaming options, PrendeTV, Blim TV and the legacy VIX AVOD service acquired in 2021, will be incorporated into the new ViX platform in the coming months.<\/p>\n
\u201cWith the content and capabilities of the combined TelevisaUnivision, we are uniquely capable of delivering a groundbreaking streaming service to the nearly 600 million Spanish speakers around the world,\u201d\u00a0said TelevisaUnivision CEO Wade Davis. \u201cFor the first time ever, our global audience will have a high-quality streaming experience that provides a huge variety of world-class entertainment, sports and news produced in Spanish for Spanish speakers. Beyond our audience, ViX will be a platform that expands our solutions to both our advertising and distribution partners, creating new and powerful ways for them to reach our audience and grow our businesses together. There is nothing like this in the marketplace, and only the combined power of TelevisaUnivision can deliver ViX and ViX+.\u201d<\/p>\n
\u201cWe are uniquely prepared to launch a global Spanish-language streaming service of this scale,\u201d\u00a0said Pierluigi Gazzolo, president and chief transformation officer of TelevisaUnivision. \u201cWith the merger of Televisa and Univision, our combined history gives us an incredible experience in reaching Spanish-speaking audiences, and we will use these learnings to deliver a top-quality streaming service to hundreds of millions of Spanish-speakers around the world who want to see their diverse culture, language, interests and experiences represented and reflected on-screen authentically. Importantly, we have access to the largest portfolio of Spanish-language hits, through Televisa\u2019s deep library with 300,000 hours of content, prolific production engine and an extensive portfolio of intellectual property, and will make significant incremental investments in content beyond our networks. This will result in the broadest, largest entertainment, news and sports streaming offering ever amassed in Spanish. Combined with the massive reach we have with our audience, this content will fuel our streaming service like no other in Spanish language.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The newly formed TelevisaUnivision is introducing ViX, its streaming service created specifically for Spanish-speaking audiences.<\/p>\n","protected":false},"author":350,"featured_media":4439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[966,967],"class_list":["post-4433","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-televisaunivision","tag-vix"],"yoast_head":"\n