{"id":4319,"date":"2021-08-10T10:43:30","date_gmt":"2021-08-10T14:43:30","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvlatina\/nbcu-telemundo-enterprises-creates-hispanic-streaming-unit\/"},"modified":"2021-08-10T11:44:20","modified_gmt":"2021-08-10T15:44:20","slug":"nbcu-telemundo-enterprises-creates-hispanic-streaming-unit","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/nbcu-telemundo-enterprises-creates-hispanic-streaming-unit\/","title":{"rendered":"NBCU Telemundo Enterprises Creates Hispanic Streaming Unit"},"content":{"rendered":"

NBCUniversal Telemundo Enterprises has established a new Hispanic streaming business division, exclusively dedicated to the growth of Latino programming on Peacock and across all Telemundo and NBCUniversal digital platforms.<\/p>\n

The NBCUniversal Telemundo Hispanic streaming division will be responsible for developing a content slate that comprises 50-plus projects effective immediately, leading into 2022 and beyond.<\/p>\n

Romina Rosado has been appointed as executive VP and general manager for Hispanic streaming to lead the new division, reporting directly to Beau Ferrari, chairman of NBCUniversal Telemundo Enterprises. Rosado will lead cross-company efforts and collaborate with Peacock\u2019s leadership in the development of the service\u2019s Latino content to effectively target and connect with this growing demographic. She will also collaborate with the recently created Telemundo Streaming Studios, the first-ever studio in Hispanic media exclusively dedicated to serving the growing Latino streaming audiences, to develop and produce original content based on Peacock\u2019s content strategy for Hispanics.<\/p>\n

\u201cThe NBCUniversal Telemundo Hispanic streaming division immediately unifies and amplifies our unmatched resources and reach to our audience across the company, accelerating our presence on Peacock and the entire NBCUniversal streaming portfolio,\u201d said Ferrari. \u201cRomina is an experienced media executive with a clear vision and knowledge for developing relevant content for the Latino and general market, which will serve our company-wide approach to programming for the Hispanic streaming audience.\u201d<\/p>\n

\u201cToday, one in four Americans under the age of 35 is Hispanic, and they are voracious content consumers across languages and across platforms,\u201d said Rosado. \u201cNBCUniversal, powered by Telemundo, is the only media company that can connect at scale on every screen with these 200 percent-ers\u2014Latinos who are 100 percent Latino and 100 percent American. I look forward to partnering with Peacock and creators across the industry to tell stories that connect and represent this dynamic and vibrant community.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NBCUniversal Telemundo Enterprises has established a new Hispanic streaming business division, exclusively dedicated to the growth of Latino programming on Peacock and across all Telemundo and NBCUniversal digital platforms.<\/p>\n","protected":false},"author":350,"featured_media":4320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[144],"class_list":["post-4319","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nbcuniversal-telemundo-enterprises"],"yoast_head":"\nNBCU Telemundo Enterprises Creates Hispanic Streaming Unit - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/nbcu-telemundo-enterprises-creates-hispanic-streaming-unit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCU Telemundo Enterprises Creates Hispanic Streaming Unit - 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