The U.S.-based Spanish-language company LBI Media has changed its name to Estrella Media, effective immediately, and rolled out a new brand identity.<\/p>\n
With the rebrand comes a fresh brand identity highlighted by a new logo, along with a carefully crafted mission, vision, promise and core values. The new Estrella Media logo, the four-pointed star, is a symbol of the brightest star, the four cardinal directions and a steadfast navigation guide.<\/p>\n
The company also revealed a new vision, which is \u201cHispanics are part of the fabric of America.\u201d Estrella Media\u2019s new stated mission is to \u201cchampion Hispanic communities as important and influential voices in American culture,\u201d with a promise to \u201cinspire Hispanics to laugh louder, know more and think harder in all the ways that matter to them.\u201d<\/p>\n
The company\u2019s new brand identity also includes a fresh set of values, including inclusion, respect, a sense of humor, initiative, professionalism, teamwork, community and engagement.<\/p>\n
\u201cThe rebranding of our company to Estrella Media reflects the new journey we embarked on in 2019 and captures our commitment to the audiences we reach and the communities we serve every day,\u201d said Peter Markham, CEO of Estrella Media. \u201cOur new name, logo and mission speak to our company today and for the future, while aligning our television, radio and digital platforms under a single overarching brand. It also reflects the significant role Hispanics play in American culture and how we as a company can connect and inspire everyone we touch.\u201d<\/p>\n
\u201cWe are strategically investing in our operations by delivering relevant content, that is professionally executed and customized for the digital world. This includes the recent launch of our new morning show En La Ma\u00f1ana<\/em>, the debut of a late-night show Cay\u00f3 La Noche<\/em> this evening, and the continued investment in our employee team,\u201d continued Markham. \u201cWe believe our future is very promising and the opportunity in front of us is significant. We look forward to working with all of our stakeholders as true partners as we write the next chapter in our company\u2019s history.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" The U.S.-based Spanish-language company LBI Media has changed its name to Estrella Media, effective immediately, and rolled out a new brand identity.<\/p>\n","protected":false},"author":1049,"featured_media":4028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[836,440],"class_list":["post-4027","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-estrella-media","tag-lbi-media"],"yoast_head":"\n