{"id":4015,"date":"2020-01-23T13:10:34","date_gmt":"2020-01-23T18:10:34","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvlatina\/natpe-panel-explores-telemundo-programming-strategy\/"},"modified":"2020-01-23T15:05:14","modified_gmt":"2020-01-23T20:05:14","slug":"natpe-panel-explores-telemundo-programming-strategy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/natpe-panel-explores-telemundo-programming-strategy\/","title":{"rendered":"NATPE Panel Explores Telemundo Programming Strategy"},"content":{"rendered":"

Telemundo executives Cisco Suarez, Romina Rosado and Luis Fernandez discussed how the network is serving U.S. Hispanic audiences with reality, news and digital media in a NATPE panel moderated by World Screen<\/em>\u2019s Anna Carugati.<\/p>\n

Titled \u201cInnovating Content for an Evolving Audience,\u201d the panel featured Suarez, executive VP of primetime realities and specials at NBCU Telemundo Enterprises; Rosado, senior VP of digital at NBCU Telemundo Network Group; and Fernandez, executive VP of news at Telemundo Network.<\/p>\n

The U.S. Hispanic audience is a young one, Rosado said. \u201cAccording to Nielsen, the median age of the non-Hispanic [viewer] is 43; the median age of the U.S. Hispanic\u00a0[viewer] is 28. There are around 50,000 U.S. Hispanics who turn 18 every month. It\u2019s an incredibly young population.\u201d<\/p>\n

These audiences over-index in digital technologies and social media, and for them, \u201ctelevision is still a communal experience.\u201d<\/p>\n

Unscripted programming has been a key highlight of the Telemundo schedule, Rosado said, including La Voz<\/em> and Exatl\u00f3n<\/em>, both of which have gained significant traction on social media. \u00a0\u201cWe\u2019re reaching people not only on the linear screen but also putting up content on the platforms where these people are, whether it\u2019s Twitter, Instagram or Snapchat. We\u2019re creating content that is native to that platform.\u201d<\/p>\n

On working with Peacock, Rosado said there will be more than 3,000 hours of Telemundo content on the upcoming platform. \u201cWe\u2019re going to be able to create some really interesting and unique programming to reach not just the traditional Telemundo viewer but also English-language viewers who are consuming our content anyway with subtitling or dubbing.\u201d<\/p>\n

Asked about serving audiences through the local stations in an election year, Fernandez noted, \u201cNoticias Telemundo is there to empower our community with information,\u201d particularly around key issues such as immigration, employment, healthcare and climate change.<\/p>\n

Telemundo\u2019s entertainment shows have garnered big audiences, including the format-based Exatl\u00f3n<\/em>, which airs six days a week. \u201cI think its success comes from it being a family-oriented format,\u201d said Suarez. \u201cThere are really very few formats that unite the family in front of the TV.\u201d As the show heads into its fourth season, Suarez noted, \u201cWe\u2019re constantly creating new challenges, new parkours, bringing in higher-quality professionals as contestants. [The show is] addictive.\u201d<\/p>\n

Rosado went on to discuss how crucial live events are for Telemundo in sports and entertainment. \u201cCisco and his team do the Latin Billboard Awards and the Latin Music Awards, and those are the moments where I think Telemundo really shines. It shows our total audience story. And what I mean by that is how with one piece of IP you can reach a variety of audiences on a variety of platforms.\u201d<\/p>\n

Fernandez said that audiences trust Telemundo as a news source amid all the misinformation that can be found on social media, with the broadcaster having a strong fact-checking team as well as a deep association with NBC News.<\/p>\n

On Telemundo\u2019s success with advertisers, Suarez noted, \u201cIt has to do with the formats we are producing, their quality and the ratings. We are bringing in new stories. We have formats that appeal to the whole family. So when you\u2019re advertising in one of those shows, you\u2019re reaching the youngest to the oldest. That opens up opportunities to promote any products. That\u2019s the case of La Voz<\/em> and Exatl\u00f3n<\/em>. We are looking for those kinds of formats. We\u2019re also working on new formats that we\u2019ll be producing soon that are also geared to the entire family. We have big sponsors like Pepsi for La Voz<\/em>. We format these shows to open up opportunities for product integration as well, so it has really been a win-win for everybody.\u201d<\/p>\n

Rosado said she\u2019s seen a \u201creal shift toward having a large linear component as well as lots of digital integrations. Last year we created a digital content development group. We\u2019re not just taking our linear IP and creating digital experiences. We\u2019re also coming up with digital-first formats, one of which is Latinx Now<\/em>, which is on YouTube and linear, it\u2019s in English and Spanish, and we co-produce it with E!\u201d Telemundo will also have two unscripted shows on Quibi: a newscast in English for next-generation Hispanic audiences and an entertainment show focused on Latin music.<\/p>\n","protected":false},"excerpt":{"rendered":"

Telemundo executives Cisco Suarez, Romina Rosado and Luis Fernandez discussed how the network is serving U.S. Hispanic audiences with reality, news and digital media in a NATPE panel moderated by World Screen\u2019s Anna Carugati.<\/p>\n","protected":false},"author":290,"featured_media":4017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[106],"class_list":["post-4015","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-telemundo"],"yoast_head":"\nNATPE Panel Explores Telemundo Programming Strategy - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/natpe-panel-explores-telemundo-programming-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NATPE Panel Explores Telemundo Programming Strategy - TVLATINA\" \/>\n<meta property=\"og:description\" content=\"Telemundo executives Cisco Suarez, Romina Rosado and Luis Fernandez discussed how the network is serving U.S. Hispanic audiences with reality, news and digital media in a NATPE panel moderated by World Screen\u2019s Anna Carugati.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvlatina\/natpe-panel-explores-telemundo-programming-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"TVLATINA\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-23T18:10:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-23T20:05:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvlatina\/wp-content\/uploads\/sites\/15\/2020\/01\/Telemundo-NATPE-0120-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/natpe-panel-explores-telemundo-programming-strategy\/\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/natpe-panel-explores-telemundo-programming-strategy\/\",\"name\":\"NATPE Panel Explores Telemundo Programming Strategy - TVLATINA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\"},\"datePublished\":\"2020-01-23T18:10:34+00:00\",\"dateModified\":\"2020-01-23T20:05:14+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/natpe-panel-explores-telemundo-programming-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvlatina\/natpe-panel-explores-telemundo-programming-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/natpe-panel-explores-telemundo-programming-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvlatina\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NATPE Panel Explores Telemundo Programming Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/\",\"name\":\"TVLATINA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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