{"id":4011,"date":"2020-01-23T10:58:32","date_gmt":"2020-01-23T15:58:32","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvlatina\/marcos-santana-talks-spanish-language-scripted\/"},"modified":"2020-01-23T11:35:29","modified_gmt":"2020-01-23T16:35:29","slug":"marcos-santana-talks-spanish-language-scripted","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/marcos-santana-talks-spanish-language-scripted\/","title":{"rendered":"Marcos Santana Talks Spanish-Language Scripted"},"content":{"rendered":"

Marcos Santana, president of Telemundo Global Studios, sat down for a keynote conversation with World Screen<\/em>\u2019s Anna Carugati at NATPE today to talk about the state of the Spanish-language drama business.<\/p>\n

Santana, who received a Brandon Tartikoff Legacy Award at NATPE this week, leads the domestic and international scripted production units at NBCUniversal-owned Telemundo.<\/p>\n

The conversation began with Carugati, group editorial director of World Screen<\/em>, asking Santana about how Telemundo moved beyond telenovelas when it started commissioning \u201csuper series\u201d a decade ago. U.S. Hispanic audiences are totally different from audiences in Latin America, Santana explained. \u201cThat is why we reinvented the telenovela,\u201d Santana said. \u201cWe were trying to find another way to approach the audience. The super series is a genre between telenovelas and mainstream American content. We added action, violence, politics.\u201d<\/p>\n

Super series not only resonated with Telemundo audiences at home\u2014they were able to travel extensively, Santana said. \u201cThe quality is totally different from the telenovela,\u201d with super series being faster and largely shot on location rather than on a studio set.<\/p>\n

Santana has long had an international mindset, dating back to his time at Tepuy International. That led to him being open to international partnerships at Telemundo. \u201cNow, we are one of the most important co-production companies in the Hispanic industry\u2026. We have a lot to bring partners,\u201d he said, including a U.S. network, a powerful international distribution operation and a portfolio of pay-TV channels.<\/p>\n

Telemundo International Studios was created four years ago to focus on shorter-run seasons, at most 13 episodes. \u201cWe try to find partners to invest more and more money in the productions. Our philosophy is to do the best content, like the mainstream American series.\u201d<\/p>\n

On finding talent to meet Telemundo International Studios\u2019 needs, Santana noted, \u201cIt\u2019s not easy. In Latin America, for 55 years we produced only one genre, novelas, in only four countries.\u201d Not many producers have the experience to work on shorter-run premium series, Santana said. \u201cOur mission is to develop talent.\u201d<\/p>\n

Talent-development initiatives include the acquisition of Underground Producciones in Argentina last year. \u201cThat was the best way to connect the South to the North, North to the South.\u201d Telemundo Global Studios also created a fellowship program for executive producers.<\/p>\n

Retaining young, bilingual Latinx audiences is a challenge, Santana noted. \u201cThere are 350 linear television channels and 100 OTT offers.\u201d Second-generation Latino audiences are also interested in seeing shows that reflect the way they speak.<\/p>\n

Telemundo Global Studios and Telemundo International Studios are producing for third-party clients, including the upcoming Peacock. \u201cWe have many partners. We are on our fourth series with Netflix. We have a deal with Movistar in Spain. We are taping a series for Quibi.\u201d<\/p>\n

On what he enjoys most about the business today, Santana said he loves developing talent, finding new stories and constantly pushing to \u201celevate the quality of the Latin content.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Marcos Santana, president of Telemundo Global Studios, sat down for a keynote conversation with World Screen\u2019s Anna Carugati at NATPE today to talk about the state of the Spanish-language drama business.<\/p>\n","protected":false},"author":290,"featured_media":4012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[583,584],"class_list":["post-4011","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-marcos-santana","tag-telemundo-global-studios"],"yoast_head":"\nMarcos Santana Talks Spanish-Language Scripted - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/marcos-santana-talks-spanish-language-scripted\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcos Santana Talks Spanish-Language Scripted - TVLATINA\" \/>\n<meta property=\"og:description\" content=\"Marcos Santana, president of Telemundo Global Studios, sat down for a keynote conversation with World Screen\u2019s Anna Carugati at NATPE today to talk about the state of the Spanish-language drama business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvlatina\/marcos-santana-talks-spanish-language-scripted\/\" \/>\n<meta property=\"og:site_name\" content=\"TVLATINA\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-23T15:58:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-23T16:35:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvlatina\/wp-content\/uploads\/sites\/15\/2017\/07\/Santana-NATPE-0120.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/marcos-santana-talks-spanish-language-scripted\/\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/marcos-santana-talks-spanish-language-scripted\/\",\"name\":\"Marcos Santana Talks Spanish-Language Scripted - TVLATINA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\"},\"datePublished\":\"2020-01-23T15:58:32+00:00\",\"dateModified\":\"2020-01-23T16:35:29+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/marcos-santana-talks-spanish-language-scripted\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvlatina\/marcos-santana-talks-spanish-language-scripted\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/marcos-santana-talks-spanish-language-scripted\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvlatina\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marcos Santana Talks Spanish-Language Scripted\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/\",\"name\":\"TVLATINA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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