{"id":3726,"date":"2018-10-14T01:00:41","date_gmt":"2018-10-14T05:00:41","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/worldscreen.com\/"},"modified":"2018-10-14T09:47:54","modified_gmt":"2018-10-14T13:47:54","slug":"espn-to-launch-womens-sports-brand-in-mexico","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/espn-to-launch-womens-sports-brand-in-mexico\/","title":{"rendered":"ESPN to Launch Women\u2019s Sports Brand in Mexico"},"content":{"rendered":"<p>ESPN is launching espnW, its dedicated women\u2019s sports brand, today in Mexico.<\/p>\n<p>The brand seeks to empower female voices and perspectives in the world of sports, featuring a mix of inspirational, lifestyle stories around sporting events that matter to women and providing more coverage of female athletes and women\u2019s sports. The launch of espnW in Mexico will coincide with\u00a0Semana de la Mujer, ESPN\u2019s annual initiative in support of breast cancer awareness, taking place from October 14 to 19.<\/p>\n<p>\u201cFor generations, women in Mexico have been breaking barriers in the world of sports\u2014on and off the field,\u201d said Gerardo Casanova, VP and general manager for ESPN Latin America North, Mexico and Central America. \u201cThe launch of espnW in Mexico is a significant milestone for the ESPN brand and reinforces our commitment to better serve an increasingly powerful segment of our audience.\u201d<\/p>\n<p>\u201cThe success of ESPN in Mexico made it the next logical destination for the espnW brand,\u201d said Laura Gentile, senior VP of marketing for ESPN. \u201cThe power and influence sports have\u2014and can have\u2014for girls and women across the world is well-documented. \u00a0We look forward to highlighting amazing storytelling for women and female athletes from all over Mexico.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ESPN is launching espnW, its dedicated women\u2019s sports brand, today in Mexico. <\/p>\n","protected":false},"author":350,"featured_media":3727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[201,685],"class_list":["post-3726","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-espn","tag-espnw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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