{"id":3622,"date":"2018-05-11T12:10:10","date_gmt":"2018-05-11T16:10:10","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/telemundo-slates-spanish-language-voice-adaptation-inks-digital-deals-hulu\/"},"modified":"2018-05-11T12:51:16","modified_gmt":"2018-05-11T16:51:16","slug":"telemundo-slates-spanish-language-the-voice-adaptation-inks-digital-deals-with-hulu-more","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/telemundo-slates-spanish-language-the-voice-adaptation-inks-digital-deals-with-hulu-more\/","title":{"rendered":"Telemundo Slates La Voz, Inks Digital Deals with Hulu &#038; More"},"content":{"rendered":"<p>NBCUniversal Telemundo Enterprises unveiled during its Upfront presentation a programming lineup for the 2018-19 TV season featuring more than 950 hours of new series and multiplatform original content, including the first-ever U.S. Hispanic version of <em>The Voice<\/em>, as well as digital partnerships with E! and Hulu.<\/p>\n<p><em>La Voz<\/em> will be a Spanish-language version of the hit format <em>The Voice<\/em>, set for Telemundo in 2019. Luis Fonsi of \u201cDespacito\u201d fame will serve as a coach. The Spanish-language adult version follows the success of <em>La Voz Kids<\/em>, which premiered on Telemundo in 2013. <em>La Voz<\/em> comes from Telemundo, Talpa Media USA and Warner Horizon Unscripted &amp; Alternative Television.<\/p>\n<p>On the digital front, the network presented new digi-social partnerships with E! and Hulu. Telemundo and E!\u00a0partnered to develop their first-ever\u00a0total-market weekly entertainment series <em>The Mix<\/em> (working title). The show will focus on culturally relevant content and address Hispanic passion-points and interests such as news stories in entertainment; interviews with special guest; and highlights of Hispanic talent in fashion, style and beauty. Distributed on linear, digital and social platforms via E! News, Telemundo and Universo, the show will be produced in both English and Spanish from the Telemundo Center and is scheduled to launch in October 2018.<\/p>\n<p>Through an extension of its current deal with\u00a0Hulu, NBCUniversal Telemundo Enterprises becomes the top provider of Spanish-language content on the premium streaming service, offering up more than 3,000 hours of content. The networks are expanding their partnership by increasing Hulu\u2019s current Telemundo and Universo content offerings to include <em>El Se\u00f1or de los Cielos<\/em>, <em>Se\u00f1ora Acero<\/em>, <em>Alguien Te Mira<\/em>, <em>La Casa de al Lado<\/em>, <em>Perro Amor<\/em>, <em>The Riveras<\/em> and <em>I Love Jenni<\/em>.<\/p>\n<p>Additionally, Telemundo will create a first-ever multiplatform, bilingual female empowerment series called <em>Fuerza<\/em> (working title), featuring stories of multicultural women leading up to the FIFA Women\u2019s World Cup France 2019. The 14-week series will showcase special celebrity guests and social influencers and will be distributed across Telemundo Enterprises\u2019 digital and social platforms, including YouTube, Twitter, Snapchat and its owned and operated sites.<\/p>\n<p>\u201cOur new cutting-edge partnerships expand Telemundo\u2019s dominant position and commitment to the evolving Hispanic market,\u201d\u00a0said\u00a0Peter Blacker, the executive VP of NBCUniversal Telemundo Enterprises digital media and emerging business.\u00a0\u201cWe continue to develop content experiences across multiple screens, formats and languages informed by audience insights and predictive data, connecting with young Hispanic consumers better than any other media company in the U.S.\u201d<\/p>\n<p>Telemundo\u2019s 2018-19 slate also features original productions such as the seventh season of <em>El Se\u00f1or de los Cielos<\/em> and the premiere of <em>El Recluso<\/em>. There are also six drama series, including the return of <em>Sin Senos Si Hay Paraiso<\/em> and <em>Betty in New York<\/em>, as well as three reality shows. Universo cable channel will bring back series such as <em>Larrymania<\/em>, <em>The Walking Dead en Espa\u00f1ol<\/em> and <em>Sons of Anarchy<\/em>. Other shows in the lineup are <em>Exatlon<\/em> and <em>MasterChef Latino<\/em>, and there will also be live specials such as the Billboard Latin Music Awards, Premios Tu Mundo and The Latin American Music Awards.<\/p>\n<p>In terms of sports programming, Telemundo Deportes revealed its plans for the Women\u2019s World Cup in 2019, including approximately 1,000 hours of live and original news and information programming covering the tournament from France. SportsManias\u00a0is partnering with Telemundo Deportes to create a World Cup-themed keyboard, providing fans with animated soccer emojis.<\/p>\n<p>\u201cHispanics are a growing cultural, political and economic powerhouse influencing every aspect of our country,\u201d said Cesar Conde, the chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. \u201cThis is a young, social and mobile segment that is increasingly setting trends, influencing pop culture and becoming the new mainstream, representing the single-largest growth opportunity for corporate America. Telemundo is the only media company that has kept pace with Hispanics\u2019 changing demands and needs as avid media consumers. Hispanic media consumption is no longer about habit, it\u2019s about choice, and Telemundo is now both the choice and voice of the Latino of today.\u201d<\/p>\n<p>\u201cFor marketers, no network can reach the full scope of Hispanic consumers like Telemundo and no company can provide a total market solution like NBCUniversal,\u201d commented Laura Molen, the executive VP for lifestyle and Hispanic advertising sales at NBCUniversal. \u201cWe\u2019ve invested in the solutions to help marketers grow their business by messaging to the key Hispanic consumer group, from research and advanced advertising solutions to commercial innovation and digital partnerships. Ultimately, their strategy must start in Spanish-language television with Telemundo\u2019s diverse content offering.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBCUniversal Telemundo Enterprises unveiled during its Upfront presentation a programming lineup for the 2018-19 TV season featuring more than 950 hours of new series and multiplatform original content, including the first-ever U.S. Hispanic version of The Voice, as well as digital partnerships with E! and Hulu.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[144],"class_list":["post-3622","post","type-post","status-publish","format-standard","","category-top-stories","tag-nbcuniversal-telemundo-enterprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Telemundo Slates La Voz, Inks Digital Deals with Hulu &amp; More - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/telemundo-slates-spanish-language-the-voice-adaptation-inks-digital-deals-with-hulu-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telemundo Slates La Voz, Inks Digital Deals with Hulu &amp; More - TVLATINA\" \/>\n<meta property=\"og:description\" content=\"NBCUniversal Telemundo Enterprises unveiled during its Upfront presentation a programming lineup for the 2018-19 TV season featuring more than 950 hours of new series and multiplatform original content, including the first-ever U.S. Hispanic version of The Voice, as well as digital partnerships with E! 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