{"id":3530,"date":"2018-01-12T11:45:08","date_gmt":"2018-01-12T16:45:08","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/sofia-vergaras-raze-taps-senior-vp-chief-content-officer\/"},"modified":"2018-01-12T11:46:31","modified_gmt":"2018-01-12T16:46:31","slug":"sofia-vergaras-raze-taps-senior-vp-chief-content-officer","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/sofia-vergaras-raze-taps-senior-vp-chief-content-officer\/","title":{"rendered":"Sofia Vergara&#8217;s Raze Taps Senior VP, Chief Content Officer"},"content":{"rendered":"<p>Raze, a new digital media and production company founded by\u00a0Emiliano Calemzuk, Sofia Vergara (<em>Modern Family<\/em>) and Luis Balaguer, has appointed Mari Urdaneta as senior VP and chief content officer.<\/p>\n<p>In her new position, which is effective immediately, Urdaneta will work under CEO Calemzuk. She is charged with leading all creative and production efforts on the long-form side as Raze expands its production activities into TV and OTT platforms. She will also oversee the programming and production strategy for the company&#8217;s digital video platform and teams across all offices in Latin America and the U.S.<\/p>\n<p>Previously, Urdaneta was Raze&#8217;s content partner through her production house Dhana Media, where she developed such hit shows as <em>Her Name Was Dolores: The Jenni That I Knew<\/em> (<em>Su Nombre Era Dolores, La Jenni Que Yo Conoc\u00ed<\/em>). She also served as head of talent management and was a development exec at Latin World Entertainment, which was also founded by Vergara and Balaguer.<\/p>\n<p>\u201cWe are thrilled that someone with an extensive production experience and long-standing relationships in the creative business as Mari is joining the ranks of Raze,\u201d said Calemzuk. \u201cMari is a consummate professional and a tastemaker that will help Raze shape the future of the Latino brand within the U.S. mainstream.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raze, a new digital media and production company founded by\u00a0Emiliano Calemzuk, Sofia Vergara (Modern Family) and Luis Balaguer, has appointed Mari Urdaneta as senior VP and chief content officer.<\/p>\n","protected":false},"author":479,"featured_media":3531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[581,426],"class_list":["post-3530","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mari-urdaneta","tag-raze"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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