{"id":3166,"date":"2016-11-16T12:24:20","date_gmt":"2016-11-16T17:24:20","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia\/"},"modified":"2016-11-16T12:56:27","modified_gmt":"2016-11-16T17:56:27","slug":"keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia\/","title":{"rendered":"Keshet International Teams with Grupo \u00c9xito to Bring Touch to Colombia"},"content":{"rendered":"<p>BOGOT\u00c1\/TEL AVIV: Keshet International (KI) has secured an agreement with Grupo \u00c9xito to bring its cross-media brand <em>Touch<\/em> to Colombian audiences.<\/p>\n<p><em>Touch<\/em> is based on a simple premise, asking players to deduce what does not belong in a particular picture and touch a digital screen before\u00a0their opponents do. A series of shorts will air on Colombian TV channel Caracol between 8 p.m. and 8:15 p.m. every night in prime time for 15 week nights. Viewers across Colombia will have the opportunity to play along simultaneously to win a share of $685,000 in prizes.<\/p>\n<p>Through the partnership, the shorts are being filmed in-store at \u00c9xito and the images used in the game will showcase 150 of \u00c9xito\u2019s household brands and products, with the South American retailer acting as the basis for the interactive multiplatform game. Production on the shorts is being led by Frank Scheuermann, the head of development and production for Latin America at KI.<\/p>\n<p>The technological element of the game is managed by KI\u2019s Interactive division through its platform Mako Tools, which centralizes the web-based user experience into one system, enabling viewers across Colombia to engage with the <em>Touch<\/em> game on any web-connected device for a simultaneous experience. This deal follows on the heels of a\u00a0recent collaboration between Keshet Studios and BuzzFeed Motion Pictures to develop a cross-media version of <em>Touch <\/em>for the U.S. <em>Touch<\/em> was created by Ido Rosenblum and Keshet Broadcasting.<\/p>\n<p>&#8220;At \u00c9xito Grupo we are constantly looking for innovation,\u201d said Martin Nova, the VP of marketing at Grupo \u00c9xito. \u201cWe found in Keshet and Caracol Televisi\u00f3n ideal allies for this new game that brings a dynamic to purchases and creates a space for fun and entertainment for our consumers.&#8221;<\/p>\n<p>Kelly Wright, the head of Latin America for Keshet International, commented, \u201cOur partnership with \u00c9xito represents a major expansion in Keshet\u2019s offered services in Latin America. With more and more brands wanting to pilot high-quality content to engage with buyers and promote innovative messaging, we really couldn\u2019t be luckier to collaborate with a partner as enthusiastic as \u00c9xito on this campaign. <em>Touch<\/em> is 360-degree content that has many forms of exploitation, and we\u2019re thrilled to break ground on the format in Colombia on Caracol with \u00c9xito and Mako Tools.\u201d<\/p>\n<p>Ziv Rabinovich, the head of KI Interactive, added, \u201cI\u2019m delighted that \u00c9xito has opted to use Mako Tools\u2019 simple and affordable service to bring <em>Touch<\/em> to Colombia. Because the technology already exists, our partners need only license it from us, rather than reinvent the wheel to deliver the game\u2019s touchscreen interactivity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOGOT\u00c1\/TEL AVIV: Keshet International (KI) has secured an agreement with Grupo \u00c9xito to bring its cross-media brand Touch to Colombian audiences.<\/p>\n","protected":false},"author":477,"featured_media":3167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[113,373,256],"class_list":["post-3166","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-caracol-television","tag-grupo-exito","tag-keshet-international"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keshet International Teams with Grupo \u00c9xito to Bring Touch to Colombia - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keshet International Teams with Grupo \u00c9xito to Bring Touch to Colombia - TVLATINA\" \/>\n<meta property=\"og:description\" content=\"BOGOT\u00c1\/TEL AVIV: Keshet International (KI) has secured an agreement with Grupo \u00c9xito to bring its cross-media brand Touch to Colombian audiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvlatina\/keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia\/\" \/>\n<meta property=\"og:site_name\" content=\"TVLATINA\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-16T17:24:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-16T17:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvlatina\/wp-content\/uploads\/sites\/15\/2015\/09\/Touch-KeshetInternational-1116.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia\/\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia\/\",\"name\":\"Keshet International Teams with Grupo \u00c9xito to Bring Touch to Colombia - TVLATINA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\"},\"datePublished\":\"2016-11-16T17:24:20+00:00\",\"dateModified\":\"2016-11-16T17:56:27+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvlatina\/keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/keshet-international-teams-with-grupo-exito-to-bring-touch-to-colombia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvlatina\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keshet International Teams with Grupo \u00c9xito to Bring Touch to Colombia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/\",\"name\":\"TVLATINA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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