{"id":3142,"date":"2016-10-27T10:36:04","date_gmt":"2016-10-27T14:36:04","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/report-one-fifth-of-latam-homes-to-pay-for-svod\/"},"modified":"2016-10-28T09:42:27","modified_gmt":"2016-10-28T13:42:27","slug":"report-one-fifth-of-latam-homes-to-pay-for-svod","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/report-one-fifth-of-latam-homes-to-pay-for-svod\/","title":{"rendered":"One-Fifth of LatAm Homes to Pay for SVOD"},"content":{"rendered":"<p>LONDON: Almost a fifth of Latin America\u2019s TV households will pay for an SVOD package by 2021, up from 10.9 percent by end-2016, according to Digital TV Research.<\/p>\n<p>The <em>Latin America SVOD Forecasts<\/em> report, which covers 18 countries, estimates 31.81 million SVOD subscribers by 2021, up from 12.19 million in 2015. Mexico (28.3 percent), Chile (23.9 percent) and Argentina (23.5 percent) will have the highest penetration rates by 2021. However, penetration will be just 12 percent in Venezuela by 2021.<\/p>\n<p>Simon Murray, principal analyst at Digital TV Research, said: \u201cBrazil will account for 36 percent of the region\u2019s SVOD subs by 2021, with Mexico bringing in a further 26 percent. So, these two heavyweights will contribute nearly two-thirds of the SVOD subs by 2021.\u201d<\/p>\n<p>He added:\u00a0\u201cDespite losing market share, Netflix will still account for more than half of Latin America\u2019s SVOD subscribers by 2021. Demonstrating rapid growth, Claro Video will bring almost another fifth\u2014so Netflix and Claro Video together will account for 70 percent of the 2021 total.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost a fifth of Latin America\u2019s TV households will pay for an SVOD package by 2021, up from 10.9 percent by end-2016, according to Digital TV Research. <\/p>\n","protected":false},"author":350,"featured_media":3143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[206],"class_list":["post-3142","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-digital-tv-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>One-Fifth of LatAm Homes to Pay for SVOD - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/report-one-fifth-of-latam-homes-to-pay-for-svod\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One-Fifth of LatAm Homes to Pay for SVOD - 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