{"id":3017,"date":"2016-06-02T16:06:28","date_gmt":"2016-06-02T16:06:28","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/report-latam-ott-revenues-to-reach-3-59-billion-by-2021\/"},"modified":"2016-06-02T16:37:07","modified_gmt":"2016-06-02T16:37:07","slug":"report-latam-ott-revenues-to-reach-3-59-billion-by-2021","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/report-latam-ott-revenues-to-reach-3-59-billion-by-2021\/","title":{"rendered":"Report: LatAm OTT Revenues to Reach $3.59 Billion by 2021"},"content":{"rendered":"<p>LONDON: OTT TV and video are booming in Latin America, where revenues are expected to triple 2015\u2019s figures to reach $3.59 billion in 2021, according to a new Digital TV Research report.<\/p>\n<p>The <em>Latin America OTT TV &amp; Video Forecasts<\/em> study notes that SVOD will remain the region\u2019s largest OTT revenue source, contributing $2.09 billion by 2021. The report also estimates 31.87 million SVOD subscribers by that same year, up from only 12,000 in 2010 and 11.22 million at end of 2015.<\/p>\n<p>The fast take-up of SVOD is expected to adversely affect download-to-own buying patterns, albeit less so than in the rental sector. The move towards SVOD services will stifle the pay-per-view or rental market as they provide similar consumer propositions. However, OTT TV and video rental\/pay-per-view revenues will still expand rapidly, climbing from $100 million in 2015 and to $295 million in 2021.<\/p>\n<p>Advertising on OTT sites will bring in $727 million by 2021, up from $266 million in 2015. Still, free-to-air catch-up viewing is unlikely to be as prevalent as it is in regions such as Europe.<\/p>\n<p>Simon Murray, principal analyst at Digital TV Research, said: \u201c2015 and 2016 are seminal years for Latin American OTT TV and video. Several high-profile platform launches from some very well-positioned companies have already taken place, with more still to come. Launched across the region in September 2011, Netflix is already established. However, substantial SVOD competition is now a reality from the likes of America Movil\u2019s Claro Video, Telefonica\u2019s Movistar Play, HBO Go, Televisa\u2019s blim and Millicom\u2019s Tigo Play.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: OTT TV and video are booming in Latin America, where revenues are expected to triple 2015\u2019s figures to reach $3.59 billion in 2021, according to a new Digital TV Research report.<\/p>\n","protected":false},"author":291,"featured_media":3018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[206,203],"class_list":["post-3017","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-digital-tv-research","tag-ott"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report: LatAm OTT Revenues to Reach $3.59 Billion by 2021 - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/report-latam-ott-revenues-to-reach-3-59-billion-by-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: LatAm OTT Revenues to Reach $3.59 Billion by 2021 - TVLATINA\" \/>\n<meta property=\"og:description\" content=\"LONDON: OTT TV and video are booming in Latin America, where revenues are expected to triple 2015\u2019s figures to reach $3.59 billion in 2021, according to a new Digital TV Research report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvlatina\/report-latam-ott-revenues-to-reach-3-59-billion-by-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"TVLATINA\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-02T16:06:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-02T16:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvlatina\/wp-content\/uploads\/sites\/15\/2015\/09\/Digital-TV-Research-0616.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joel Marino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Marino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/report-latam-ott-revenues-to-reach-3-59-billion-by-2021\/\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/report-latam-ott-revenues-to-reach-3-59-billion-by-2021\/\",\"name\":\"Report: LatAm OTT Revenues to Reach $3.59 Billion by 2021 - TVLATINA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\"},\"datePublished\":\"2016-06-02T16:06:28+00:00\",\"dateModified\":\"2016-06-02T16:37:07+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/report-latam-ott-revenues-to-reach-3-59-billion-by-2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvlatina\/report-latam-ott-revenues-to-reach-3-59-billion-by-2021\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/report-latam-ott-revenues-to-reach-3-59-billion-by-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvlatina\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Report: LatAm OTT Revenues to Reach $3.59 Billion by 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/\",\"name\":\"TVLATINA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\",\"name\":\"Joel Marino\",\"description\":\"Joel Marino is associate editor for World Screen and TV Latina. 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