{"id":2972,"date":"2016-04-12T13:59:11","date_gmt":"2016-04-12T17:59:11","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/"},"modified":"2016-04-12T15:00:54","modified_gmt":"2016-04-12T19:00:54","slug":"espn-deportes-elevates-freddy-rolon","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/","title":{"rendered":"ESPN Deportes Elevates Freddy Rol\u00f3n"},"content":{"rendered":"

BRISTOL: Freddy Rol\u00f3n has been named VP and general manager of Spanish-language sports brand ESPN Deportes.<\/p>\n

In his new role, Rol\u00f3n, who joined ESPN in 2004, will oversee all aspects of the ESPN Deportes business, including ESPN Deportes television, the Spanish-language sports cable network that reaches 5.9 million Hispanic households and is available on WatchESPN. He will work closely with Traug Keller, the senior VP of ESPN Audio, on the ESPN Deportes Radio business. He will report to Russell Wolff, the executive VP and managing director of ESPN International.<\/p>\n

In addition, Rol\u00f3n and the ESPN Deportes team will work with ESPN\u2019s programming, production, audio, digital and print media teams to maximize the relevance and appeal of ESPN\u2019s English-language products to U.S. Hispanic fans.\u00a0Rol\u00f3n will also collaborate with Gerardo Casanova, the VP and general manager of ESPN Latin America North (Mexico and Central America) on key areas of the business such as audience and content development.<\/p>\n

\u201cFreddy brings an expert blend of market intelligence, content know-how, brand knowledge and leadership to his new role,\u201d said Wolff. \u201cThe collaboration between Freddy and Gerardo will also help us find creative and innovative ways to best serve U.S. Hispanic fans on all of ESPN\u2019s platforms.\u201d<\/p>\n

Rol\u00f3n commented: \u201cESPN is perfectly poised to serve the growing U.S. Hispanic audience in both Spanish and English. We have tremendous expertise within the ESPN Deportes team, in addition to company-wide support for our efforts. I\u2019m excited to work with this talented team of professionals to develop ESPN\u2019s English, Spanish and bilingual strategies, and to identify new opportunities to propel our business forward.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

BRISTOL: Freddy Rol\u00f3n has been named VP and general manager of Spanish-language sports brand ESPN Deportes.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[201,249],"class_list":["post-2972","post","type-post","status-publish","format-standard","","category-top-stories","tag-espn","tag-espn-deportes"],"yoast_head":"\nESPN Deportes Elevates Freddy Rol\u00f3n - TVLATINA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESPN Deportes Elevates Freddy Rol\u00f3n - TVLATINA\" \/>\n<meta property=\"og:description\" content=\"BRISTOL: Freddy Rol\u00f3n has been named VP and general manager of Spanish-language sports brand ESPN Deportes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/\" \/>\n<meta property=\"og:site_name\" content=\"TVLATINA\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-12T17:59:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-12T19:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/\",\"name\":\"ESPN Deportes Elevates Freddy Rol\u00f3n - TVLATINA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\"},\"datePublished\":\"2016-04-12T17:59:11+00:00\",\"dateModified\":\"2016-04-12T19:00:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvlatina\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ESPN Deportes Elevates Freddy Rol\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/\",\"name\":\"TVLATINA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/author\/salessiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ESPN Deportes Elevates Freddy Rol\u00f3n - TVLATINA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/","og_locale":"en_US","og_type":"article","og_title":"ESPN Deportes Elevates Freddy Rol\u00f3n - TVLATINA","og_description":"BRISTOL: Freddy Rol\u00f3n has been named VP and general manager of Spanish-language sports brand ESPN Deportes.","og_url":"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/","og_site_name":"TVLATINA","article_published_time":"2016-04-12T17:59:11+00:00","article_modified_time":"2016-04-12T19:00:54+00:00","og_image":[{"url":"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg"}],"author":"Sara Alessi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Alessi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/","url":"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/","name":"ESPN Deportes Elevates Freddy Rol\u00f3n - TVLATINA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvlatina\/#website"},"datePublished":"2016-04-12T17:59:11+00:00","dateModified":"2016-04-12T19:00:54+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvlatina\/espn-deportes-elevates-freddy-rolon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvlatina\/"},{"@type":"ListItem","position":2,"name":"ESPN Deportes Elevates Freddy Rol\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvlatina\/#website","url":"https:\/\/worldscreen.com\/tvlatina\/","name":"TVLATINA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418","name":"Sara Alessi","description":"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvlatina\/author\/salessiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/posts\/2972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/users\/477"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/comments?post=2972"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/posts\/2972\/revisions"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/media?parent=2972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/categories?post=2972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/tags?post=2972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}