CHICAGO: Fitch Ratings sees a \u201cstable\u201d market for Latin American broadcasters in 2016, despite a squeeze on ad revenues and a sluggish economy.<\/p>\n
Ad budgets in the region are expected to be constrained in 2016, Fitch says, resulting in flat pricing. Fitch also expects rising production costs. As such, profitability at media companies\u2019 free-to-air assets may be under pressure. Cash flow from content sales and new business platforms should help companies maintain financial stability. Free-to-air TV’s dominant position among advertisers is expected to remain intact even as pay-TV and digital platforms gain market share.<\/p>\n
\u201cMost operators are well positioned to mitigate the suppressed free-to-air (FTA) TV’s advertising demand in 2016 given their diversified cash flow sources and solid balance sheets,\u201d said Alvin Lim, director at Fitch. \u201cOn that note, TV Azteca will remain most vulnerable among the rated issuers given its over-reliance on the FTA revenues.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
CHICAGO: Fitch Ratings sees a \u201cstable\u201d market for Latin American broadcasters in 2016, despite a squeeze on ad revenues and a sluggish economy. Ad budgets in the region are expected to be constrained in 2016, Fitch says, resulting in flat pricing. Fitch also expects rising production costs. As such, profitability at media companies\u2019 free-to-air assets …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[111],"class_list":["post-2845","post","type-post","status-publish","format-standard","","category-analysis","category-top-stories","tag-fitch-ratings"],"yoast_head":"\n