\n\tNEW ROCHELLE: According to a new study by Horowitz Research, Hispanics are more likely to make streaming an integral part of their video-viewing lifestyle, with half of the study’s participants spending 20 percent or more of their time viewing OTT content.<\/p>\n
\n\tIn comparison, only 43 percent of total urban TV content viewers stream on OTT, per Horowitz’s FOCUS Latino<\/em> report. Among Latinos, 54 percent of bilingual and 56 percent of English-oriented Hispanics report spending more than 20 percent of their viewing time streaming, while only 35 percent of Spanish-dominant Hispanics view OTT.<\/p>\n \n\tThe study showed that OTT capability is ubiquitous among bilingual and English-oriented Hispanics (92 percent and 95 percent, respectively), though only 74 percent of Spanish-dominant Latinos have streaming capabilities. The research suggests less access, rather than lack of interest in OTT, is why Spanish-dominant Hispanics are less likely to be OTT users.<\/p>\n \n\t“Up until now there has been relatively little Spanish-language content available through OTT,” said Adriana Waterston, Horowitz’s senior VP of insights and strategy. “Now, new services like Yaveo are offering a selection of Spanish-language content and established SVOD services, like Hulu and Netflix, are strengthening their Spanish programming. We think this will energize the market. Demand for these services could help close the access gap among less acculturated Latinos.”<\/p>\n","protected":false},"excerpt":{"rendered":" NEW ROCHELLE: According to a new study by Horowitz Research, Hispanics are more likely to make streaming an integral part of their video-viewing lifestyle, with half of the study’s participants spending 20 percent or more of their time viewing OTT content. In comparison, only 43 percent of total urban TV content viewers stream on OTT, …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2746","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\n