\n\tMIAMI: Cisneros Interactive has acquired a majority stake in Audio.Ad, a digital audio advertising network serving Latin America and the U.S. Hispanic market.<\/p>\n
\n\tThe business provides advertisers and brands promotional coverage through audio spots on digital audio online platforms, reaching more than 35 million users. The investment is part of Cisneros Interactive’s strategy to expand into digital advertising.<\/p>\n
\n\t“Cisneros Interactive continues its strategy for innovation in digital advertising, acquiring a majority interest in the first network of audio spots in the region. This investment supports two true impresarios of the digital world, German Herebia and Carlos Cordoba, who we previously partnered with in 2011, when Cisneros Interactive invested in RedMas, an online ad network they founded,” said Victor King, the president of Cisneros Interactive. “With the launch of Audio.Ad, German and Carlos have once again proven their ability to implement their entrepreneurial vision in the digital advertising market.”<\/p>\n
\n\t“The entry of Cisneros Interactive as a partner of Audio.Ad allows us to expand our network into every market of the region, and it brings along a sales force with extensive experience in the digital industry,” commented German Herebia, Audio.Ad’s co-founder.<\/p>\n
\n\t“Audio.Ad is a pioneer in digital advertising, introducing the concept of digital audio spots in the region,” added co-founder Carlos Cordoba. “This venture is in line with Cisneros Interactive’s strategy, which continually seeks innovation in digital advertising solutions. Today, radio and music are heard on multiple devices, and this presents a great opportunity for brands, as well as for digital content producers.”<\/p>\n","protected":false},"excerpt":{"rendered":"
MIAMI: Cisneros Interactive has acquired a majority stake in Audio.Ad, a digital audio advertising network serving Latin America and the U.S. Hispanic market. The business provides advertisers and brands promotional coverage through audio spots on digital audio online platforms, reaching more than 35 million users. The investment is part of Cisneros Interactive’s strategy to expand …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2660","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\n