{"id":2545,"date":"2014-09-11T00:00:00","date_gmt":"2014-09-11T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/2014\/09\/11\/telemundo-finds-brand-partners-for-new-competition-yo-soy-el-artista\/"},"modified":"2014-09-11T00:00:00","modified_gmt":"2014-09-11T00:00:00","slug":"telemundo-finds-brand-partners-for-new-competition-yo-soy-el-artista","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/telemundo-finds-brand-partners-for-new-competition-yo-soy-el-artista\/","title":{"rendered":"Telemundo Finds Brand Partners for New Competition Yo Soy El Artista"},"content":{"rendered":"<p>\n\tMIAMI: Telemundo has teamed up with Toyota, Revlon and T-Mobile for a multiplatform sponsorship initiative in support of the upcoming reality competition series <em>Yo Soy El Artista<\/em>.<\/p>\n<p>\n\tToyota&rsquo;s deal with the network will involve organically placed integrations of its Camry and Prius car models with the show&rsquo;s 13-episode run. Toyota will also sponsor branded vignettes chronicling each contestant&rsquo;s journey, as well as cross-promotional segments on other Telemundo shows such as <em>Suelta La Sopa<\/em> and <em>Un Nuevo D&iacute;a<\/em>. Additionally, the partnership will feature digital components, including a Twitter Amplify program.<\/p>\n<p>\n\tMeanwhile, Revlon will act as the contest&rsquo;s official beauty sponsor, with its Revlon Luxurious ColorSilk Buttercream product being prominently featured. A three-episode challenge on the show will see the contestants create and perform a Revlon-themed song, with the network producing a music video of the song. There will also be a Revlon-branded digital hub dedicated to the song&rsquo;s creation, along with other content.<\/p>\n<p>\n\tFinally, T-Mobile has signed up as the program&rsquo;s exclusive wireless sponsor and official voting partner. The company will be in charge of on-air and digital integrations, and will sponsor a segment during the School of Music phase where contestants will be rewarded for improving their performance with the opportunity to speak to their families and friends.<\/p>\n<p>\n\tThe reality competition premieres September 14 and will air simultaneously in the U.S. and throughout Latin America on the cable networks E! and Telemundo Internacional.<\/p>\n<p>\n\t&ldquo;At Telemundo, we are dedicated to delivering to our audience the most compelling and cutting-edge reality programming on television,&rdquo; said Mike Rosen, the executive VP of advertising sales for NBCUniversal Hispanic Group. &ldquo;Our partnerships with Toyota, T-Mobile and Revlon will introduce a brand-new take on the music competition format, with unique and unprecedented opportunities to connect with consumers as they join us in our quest to discover the world&rsquo;s next great performing artist.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MIAMI: Telemundo has teamed up with Toyota, Revlon and T-Mobile for a multiplatform sponsorship initiative in support of the upcoming reality competition series Yo Soy El Artista. Toyota&rsquo;s deal with the network will involve organically placed integrations of its Camry and Prius car models with the show&rsquo;s 13-episode run. Toyota will also sponsor branded vignettes &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2545","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Telemundo Finds Brand Partners for New Competition Yo Soy El Artista<\/title>\n<meta name=\"description\" content=\"Telemundo Finds Brand Partners for New Competition Yo Soy El Artista. 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