\n\tLOS ANGELES: NUVOtv, an English-language network aimed at U.S. Latinos, is gearing up for this summer’s World Cup with the release of a soccer-themed travel show co-produced with Kia Motors.<\/p>\n
\n\tThe 12-episode series Kia’s Road to Rio <\/em>is set to premiere May 21 at 9 p.m. ITN Productions and A Brand Apart Television also co-produced. The original series is slated to air in more than 50 countries.<\/p>\n \n\tThe show will follow comedians Mark Watson and Henning Wehn as they explore six South American countries. They’ll sample the local cuisine, face roadside drama and even meet famous soccer players while learning what the sport means to so many across the continent. The duo will make their journey in Kia Motors vehicles such as the 2014 Kia Soul, Sorento CUV and Sportage Compact CUV.<\/p>\n \n\t“As an official partner of the 2014 FIFA World Cup, Kia knows the cultural importance of soccer not only in South America, but here in the United States as well,” said Michael Sprague, the executive VP of sales and marketing for Kia Motors America. “There are millions of Hispanic Americans who have cultural ties to South America and this is a great opportunity for Kia to connect to their culture and be part of the biggest sporting event in the world.”<\/p>\n \n\t“Soccer is a really big sport for our viewers and we think this series will be fun and get people excited about the FIFA World Cup in Brazil,” said Bill Hilary, the executive VP of programming at the network. “The multicultural dynamic of the travel series resonates with our young, NUVOtv audience.”<\/p>\n","protected":false},"excerpt":{"rendered":" LOS ANGELES: NUVOtv, an English-language network aimed at U.S. Latinos, is gearing up for this summer’s World Cup with the release of a soccer-themed travel show co-produced with Kia Motors. The 12-episode series Kia’s Road to Rio is set to premiere May 21 at 9 p.m. ITN Productions and A Brand Apart Television also co-produced. The …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2433","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\n