{"id":2415,"date":"2014-03-18T00:00:00","date_gmt":"2014-03-18T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/2014\/03\/18\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/"},"modified":"2014-03-18T00:00:00","modified_gmt":"2014-03-18T00:00:00","slug":"telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/","title":{"rendered":"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series"},"content":{"rendered":"<p>\n\tMIAMI: Telemundo Media and Chevrolet have partnered to create <em>La Cueva de la Fiera<\/em>, a new digital sports reality series supported by a 360-degree promotional campaign.<\/p>\n<p>\n\tThe ten-part weekly series launched last month on Telemundo&rsquo;s site and is the first reality series produced by Deportes Telemundo exclusively for digital. Offering an exclusive look inside Mexican professional soccer&rsquo;s Club Le&oacute;n, the webisodes will highlight the challenges faced by the champions, with access to the training camp, the stadium, secrets of the locker room and stories of loyal fans.<\/p>\n<p>\n\tThe shorts will also incorporate a promotional campaign that includes celebrity integration, featuring Club Le&oacute;n captain Rafael &ldquo;Rafa&rdquo; M&aacute;rquez and the Chevy Silverado. Cross-promotional segments will involve popular Telemundo shows such as <em>Un Nuevo D&iacute;a<\/em>, <em>Titulares y M&aacute;s<\/em>, <em>Titulares Telemundo<\/em> and <em>Ritmo Deportivo<\/em>. Broadcasts of <em>Futbol Estelar: Club <\/em><em>Le<\/em><em>&oacute;<\/em><em>n<\/em> will also mention the web series.<\/p>\n<p>\n\tThe multiplatform campaign will include a dedicated digital hub with player profiles, game highlights and post-game interviews, while a social-engagement program called <em>Preg&uacute;ntale<\/em><em> al Le<\/em><em>&oacute;<\/em><em>n<\/em> will feature Twitter chats, custom hashtags and digital shorts with Club Leon players.<\/p>\n<p>\n\t&ldquo;We are excited to collaborate with Chevrolet to bring fans a front-row seat to the action and excitement of Club Le&oacute;n soccer,&rdquo; said Mike Rosen, the executive VP of advertising sales and integrated marketing for Telemundo Media. &ldquo;The Chevy Silverado is a fantastic partner for us to find new roads to bring innovative content and unprecedented access to the biggest soccer stars on Telemundo.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MIAMI: Telemundo Media and Chevrolet have partnered to create La Cueva de la Fiera, a new digital sports reality series supported by a 360-degree promotional campaign. The ten-part weekly series launched last month on Telemundo&rsquo;s site and is the first reality series produced by Deportes Telemundo exclusively for digital. Offering an exclusive look inside Mexican &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2415","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Telemundo Media Teams Up with Chevrolet for Digital Soccer Series<\/title>\n<meta name=\"description\" content=\"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series. MIAMI, March 18: Telemundo Media and Chevrolet have partnered to create La Cueva de la Fiera, a new digital sports reality series supported by a 360-degree promotional campaign.. Author - Joel Marino\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series\" \/>\n<meta property=\"og:description\" content=\"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series. MIAMI, March 18: Telemundo Media and Chevrolet have partnered to create La Cueva de la Fiera, a new digital sports reality series supported by a 360-degree promotional campaign.. Author - Joel Marino\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVLATINA\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-18T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/\",\"name\":\"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\"},\"datePublished\":\"2014-03-18T00:00:00+00:00\",\"dateModified\":\"2014-03-18T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"description\":\"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series. MIAMI, March 18: Telemundo Media and Chevrolet have partnered to create La Cueva de la Fiera, a new digital sports reality series supported by a 360-degree promotional campaign.. Author - Joel Marino\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvlatina\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/\",\"name\":\"TVLATINA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\",\"name\":\"World Screen\",\"description\":\"The leading source of information for the international media business.\",\"url\":\"https:\/\/worldscreen.com\/tvlatina\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series","description":"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series. MIAMI, March 18: Telemundo Media and Chevrolet have partnered to create La Cueva de la Fiera, a new digital sports reality series supported by a 360-degree promotional campaign.. Author - Joel Marino","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/","og_locale":"en_US","og_type":"article","og_title":"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series","og_description":"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series. MIAMI, March 18: Telemundo Media and Chevrolet have partnered to create La Cueva de la Fiera, a new digital sports reality series supported by a 360-degree promotional campaign.. Author - Joel Marino","og_url":"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/","og_site_name":"TVLATINA","article_published_time":"2014-03-18T00:00:00+00:00","og_image":[{"url":"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg"}],"author":"World Screen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"World Screen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/","url":"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/","name":"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvlatina\/#website"},"datePublished":"2014-03-18T00:00:00+00:00","dateModified":"2014-03-18T00:00:00+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7"},"description":"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series. MIAMI, March 18: Telemundo Media and Chevrolet have partnered to create La Cueva de la Fiera, a new digital sports reality series supported by a 360-degree promotional campaign.. Author - Joel Marino","breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvlatina\/telemundo-media-teams-up-with-chevrolet-for-digital-soccer-series\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvlatina\/"},{"@type":"ListItem","position":2,"name":"Telemundo Media Teams Up with Chevrolet for Digital Soccer Series"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvlatina\/#website","url":"https:\/\/worldscreen.com\/tvlatina\/","name":"TVLATINA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvlatina\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvlatina\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7","name":"World Screen","description":"The leading source of information for the international media business.","url":"https:\/\/worldscreen.com\/tvlatina\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/posts\/2415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/posts\/2415\/revisions"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/media?parent=2415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/categories?post=2415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvlatina\/wp-json\/wp\/v2\/tags?post=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}