{"id":2393,"date":"2014-02-05T00:00:00","date_gmt":"2014-02-05T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/2014\/02\/05\/univision-teams-with-applicaster-for-cross-screen-tv-experience\/"},"modified":"2014-02-05T00:00:00","modified_gmt":"2014-02-05T00:00:00","slug":"univision-teams-with-applicaster-for-cross-screen-tv-experience","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/univision-teams-with-applicaster-for-cross-screen-tv-experience\/","title":{"rendered":"Univision Teams with Applicaster for Cross-Screen TV Experience"},"content":{"rendered":"<p>\n\tTEL AVIV: Applicaster is collaborating with Univision Communications to offer a cross-screen television experience that allows viewers to directly interact with their favorite series and characters.<\/p>\n<p>\n\tApplicaster&#039;s CrossMates technology provides a combination of video delivery abilities and broadcaster-controlled companion experiences, and can be used for any television vertical, including scripted, unscripted and kids&#039; programming. It can also be paired with commercial offers and sponsorships that are integrated into a show&#039;s storyline. Univision first premiered the technology late last year with the&nbsp;telenovela <em>Lo Que La Vida Me Rob&oacute;<\/em>.<\/p>\n<p>\n\t&quot;Broadcasters continuously seek new ways to cater to the growing sophisticated video consumers and second screen audience,&quot; said Jonathan Laor, the CEO of Applicaster. &quot;However, this should not come at the expense of main screen advertising revenues, but rather magnify it; adding social, interactive, and commercial layers to the TV experience creates a new synergy broadcasters want to leverage.&quot;<\/p>\n<p>\n\t&quot;These added features are the result of our understanding that viewers today want deeper engagement with their favorite stars and programs, whether on linear TV or our digital properties,&quot; added Kevin Conroy, the president of digital and enterprise development at Univision Communications. &quot;These features reflect our commitment to offer compelling and unique experiences for our audiences that bring them closer to our talent, content and marketing partners.&quot;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TEL AVIV: Applicaster is collaborating with Univision Communications to offer a cross-screen television experience that allows viewers to directly interact with their favorite series and characters. Applicaster&#039;s CrossMates technology provides a combination of video delivery abilities and broadcaster-controlled companion experiences, and can be used for any television vertical, including scripted, unscripted and kids&#039; programming. It &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2393","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Univision Teams with Applicaster for Cross-Screen TV Experience<\/title>\n<meta name=\"description\" content=\"Univision Teams with Applicaster for Cross-Screen TV Experience . 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