{"id":2294,"date":"2013-08-01T00:00:00","date_gmt":"2013-08-01T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/2013\/08\/01\/event-preview-abta-2013-expo-conferencea%c2%80%c2%a8\/"},"modified":"2013-08-01T00:00:00","modified_gmt":"2013-08-01T00:00:00","slug":"event-preview-abta-2013-expo-conferencea%c2%80%c2%a8","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/event-preview-abta-2013-expo-conferencea%c2%80%c2%a8\/","title":{"rendered":"Event Preview: ABTA 2013 Expo &amp; Conference\u00e2\u0080\u00a8"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">NEW YORK: ABTA&#8217;s 21st edition will take place August 6 to 8 at the Transam&eacute;rica Expo Center in S&atilde;o Paulo, Brazil. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The event is set to welcome participants from more than ten  countries, including Germany, France, the U.S., China, Japan, England,  Spain, Taiwan and Peru.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;ABTA 2013 is an event that is divided into a  congress and an expo, this way, the attendees can watch and participate  in debates about the main current challenges, the future of pay TV and  its range of services, with the most important players in the market,&rdquo;  explains Andr&eacute; Mermelstein,                    the editorial director for Converge Comunica&ccedil;&otilde;es and  responsible for the organization of the ABTA 2013 Expo &amp; Conference.  &ldquo;On the other hand, the expo is an interaction space for networking and  innumerous other business opportunities, presentations and contacts  with new technologies, releases of new content, et cetera.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">This year, Brazil&rsquo;s Minister of Communications,  Paulo Bernardo, will inaugurate the event. He will be accompanied by  Oscar Sim&otilde;es, the managing director of Associa&ccedil;&atilde;o Brasileira de TV Por  Assinatura (ABTA), and Jo&atilde;o Rezende, the president of ANATEL (the  Brazilian Telecommunications Regulatory Agency).                    The theme of the opening ceremony will be A New Cycle  of Growth, during which the Minister of Communications will share his  points of view about the current situation and the future prospects of  the industry in Brazil.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;Also, all the main CEOs and executives of Brazil&rsquo;s  pay-TV market will be attending, in addition to several international  guests,&rdquo; says Mermelstein. Among them are Carlos Moltini, the CEO of  Cablevisi&oacute;n; Juan V&aacute;squez, the VP of strategy at Liberty Global; Marcel  Fenez, the head of media and communications at PwC  (PricewaterhouseCoopers); and Adriana Menezes Whiteley, the head of  strategic consulting for communications at Farncombe, a digital  technology and strategy consulting firm.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The expo has closely followed the growth and  evolution of Brazil&rsquo;s pay-TV market, &ldquo;which is now the seventh biggest  pay-TV market worldwide, with more than 17 million homes with pay TV,  more than 6 million broadband clients and 5 million telecommunication  clients,&rdquo; Mermelstein says. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">This year&rsquo;s program will include five main panels,  in addition to several thematic blocs of lectures. The panel sessions on  the planner are: A Global View of the Future of Pay TV, Advertising at a  Time of Content Diversification, New Prospects for Monetizing Content,  Content: The New Opportunities That Are Opening Up, and The New Networks  and Growth of Broadband Supply. There will also be a closing panel,  focused on pay TV and sports. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The event&rsquo;s organizers highlight that the expo and  conference take place at a time when pay TV, broadband and telephony are  converging and have consolidated a victorious cycle of growth driven by  the combined offer of services, competition and innovation. They  emphasize that HD content is already constantly present in Brazilian  households, pay TV is present in all municipalities through DTH, and  cable and fiber networks are expanding more and more in the cities.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: ABTA&#8217;s 21st edition will take place August 6 to 8 at the Transam&eacute;rica Expo Center in S&atilde;o Paulo, Brazil. The event is set to welcome participants from more than ten countries, including Germany, France, the U.S., China, Japan, England, Spain, Taiwan and Peru. &ldquo;ABTA 2013 is an event that is divided into a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2294","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Preview: ABTA 2013 Expo &amp; Conference\u00e2\u0080\u00a8<\/title>\n<meta name=\"description\" content=\"Event Preview: ABTA 2013 Expo &amp; Conference\u00e2\u0080\u00a8. NEW YORK, August 1: ABTA&#039;s 21st edition will take place August 6 to 8 at the Transam\u00c3\u00a9rica Expo Center in S\u00c3\u00a3o Paulo, Brazil. . 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