{"id":2176,"date":"2013-01-14T00:00:00","date_gmt":"2013-01-14T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/2013\/01\/14\/univision-creates-internal-ad-media-unit\/"},"modified":"2013-01-14T00:00:00","modified_gmt":"2013-01-14T00:00:00","slug":"univision-creates-internal-ad-media-unit","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/univision-creates-internal-ad-media-unit\/","title":{"rendered":"Univision Creates Internal Ad &amp; Media Unit"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">NEW YORK: Univision Communications has formed the Univision Agency, which will oversee a media inventory of more than $500 million across broadcast, cable and radio properties. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The new agency will be responsible for all cross-channel promotions as well as research and creative services for clients and internal division. The unit will define the promotional priorities and drive the creative advertising strategy and execution for Univision&#8217;s bouquet of networks. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Joni Fernandez, recently promoted to senior VP, is heading up the Univision Agency, reporting to Jessica Rodriguez, the executive VP of program scheduling and promotions. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;We have created a first-of-its kind agency to instill one voice and one vision for Univision, UniM&aacute;s, Galavisi&oacute;n, and all of our media properties&mdash;something no other media company has done,&rdquo; said Randy Falco, <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Univision&#8217;s president and CEO<\/span><\/span>. &ldquo;Forming the Univision Agency is a strategic step towards developing a promotional and creative vision that will set the standard in our industry.&rdquo; <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Univision Communications has formed the Univision Agency, which will oversee a media inventory of more than $500 million across broadcast, cable and radio properties. The new agency will be responsible for all cross-channel promotions as well as research and creative services for clients and internal division. The unit will define the promotional priorities &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2176","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Univision Creates Internal Ad &amp; Media Unit<\/title>\n<meta name=\"description\" content=\"Univision Creates Internal Ad &amp; Media Unit. NEW YORK, January 14: Univision Communications has formed the Univision Agency, which will oversee a media inventory of more than $500 million across broadcast, cable and radio properties. . 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