{"id":2125,"date":"2012-10-11T00:00:00","date_gmt":"2012-10-11T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/2012\/10\/11\/t-mobile-sponsors-telemundo-reality-show\/"},"modified":"2012-10-11T00:00:00","modified_gmt":"2012-10-11T00:00:00","slug":"t-mobile-sponsors-telemundo-reality-show","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/t-mobile-sponsors-telemundo-reality-show\/","title":{"rendered":"T-Mobile Sponsors Telemundo Reality Show"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">MIAMI: Telemundo Media is working with T-Mobile USA on a brand integration for <em>Yo Me Llamo<\/em> (<em>My Name Is<\/em>), a reality talent competition.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"color: black\">Hosted by Gaby Espino, <i>Yo Me Llamo<\/i> gives amateur singers the opportunity to compete for $100,000 in cash and prizes by imitating a musical legend. Judges include <\/span><span style=\"color: black\">Lupillo Rivera, Menchaca and Sami.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"color: black\">The show, broadcast by Telemundo on Sundays at 9 p.m., highlights T-Mobile&rsquo;s unlimited nationwide 4G data plan and 4G smartphones. The wireless carrier sponsors the voting mechanism for <i>Yo Me Llamo<\/i> and a portion of the cash prize. Contestants are given T-Mobile smartphones to communicate with fans and loved ones using social media.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"color: black\">&ldquo;We continue to look for new branded entertainment solutions that best combine broadcast, mobile and digital executions and leverage our ability to maximize our original content while reaching the broadest spectrum of U.S. Hispanics,&rdquo; said Jacqueline Hern&aacute;ndez, the chief operating officer at Telemundo. &ldquo;This latest activation with T-Mobile enables our viewers to become an active participant in the show, creating more audience interaction with our programming and consumer engagement with T-Mobile&rsquo;s products.&rdquo;<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"color: black\">&ldquo;At T-Mobile, we are excited to continue our partnership with Telemundo to effectively reach our Latino consumers through a 360 integrated campaign,&rdquo; added Peter DeLuca, T-Mobile&rsquo;s senior VP of brand and advertising. &ldquo;<i>Yo Me Llamo<\/i> showcases T-Mobile&rsquo;s unlimited data plan through broadcast, digital, mobile and social touchpoints, so viewers are able to not only learn about our unique position in the wireless market as offering the country&rsquo;s sole 4G nationwide unlimited data, but also to interact with our brand and the programming, which makes a greater impact.&rdquo;<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MIAMI: Telemundo Media is working with T-Mobile USA on a brand integration for Yo Me Llamo (My Name Is), a reality talent competition. Hosted by Gaby Espino, Yo Me Llamo gives amateur singers the opportunity to compete for $100,000 in cash and prizes by imitating a musical legend. Judges include Lupillo Rivera, Menchaca and Sami. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2125","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T-Mobile Sponsors Telemundo Reality Show<\/title>\n<meta name=\"description\" content=\"T-Mobile Sponsors Telemundo Reality Show. MIAMI, October 11: Telemundo Media is working with T-Mobile USA on a brand integration for Yo Me Llamo (My Name Is), a reality talent competition.. 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