{"id":2052,"date":"2012-07-13T00:00:00","date_gmt":"2012-07-13T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/2012\/07\/13\/telemundo-coca-cola-align-for-olympic-push\/"},"modified":"2012-07-13T00:00:00","modified_gmt":"2012-07-13T00:00:00","slug":"telemundo-coca-cola-align-for-olympic-push","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/telemundo-coca-cola-align-for-olympic-push\/","title":{"rendered":"Telemundo & Coca-Cola Align for Olympic Push"},"content":{"rendered":"

MIAMI: Telemundo Media has entered into a multi-million-dollar partnership with Coca-Cola North America focused on the London 2012 Olympic Games, creating the campaign "Luchando Juntos" (Fighting the Good Fight). <\/span><\/span><\/p>\n

The campaign will work to create a connection between Coca-Cola, Hispanic consumers and the Olympics. There will be a spotlight on the personal Olympic journeys of Latino athletes, boxer Marlen Esparza and wrestler Henry Cejudo. Luchando Juntos efforts will include extensive Olympic-themed content running across Telemundo’s sports, lifestyle and music programming leading up to the Opening Ceremony and continuing post-Olympics. Coca-Cola has sponsored key sports properties, including coverage of the Mexican National Fútbol Team’s World Cup qualifying matches and the CONCACAF Olympic qualifier tournament.<\/span><\/span><\/p>\n

Telemundo Media’s mun2 channel will contribute to the campaign as well, providing coverage from the mun2 Arena in London, which is sponsored by Coca-Cola. <\/span><\/span><\/p>\n

Online, an official Coca-Cola Olympic hub is being set up on Telemundo.com that will showcase the Coca-Cola Olympic anthem video and provide complementary editorial. The campaign will also have cross-promotion on Telemundo Media’s social media presence.<\/span><\/span><\/p>\n

"The ‘Luchando Juntos’ collaboration with Coca-Cola, which celebrates our Olympic spirit and Hispanic athletes, is a great way to create an emotional connection for our passionate viewers to the Coca-Cola brand," said Jacqueline Hernández, the COO of Telemundo Media. "This partnership embraces the unique American experience of Latinos in this country and the quest to turning dreams into reality through hard work, passion and perseverance, making us all united en ‘La Lucha.’"<\/p>\n

"We are very proud to have Henry and Marlen as the ambassadors of our first-ever U.S. Hispanic Olympics marketing program and part of the Coca-Cola 8-pack of Olympic athletes,<\/span><\/span>" added Reinaldo Padua, the associate <\/span><\/span>VP of Hispanic Marketing at Coca-Cola North America.<\/span><\/span> "These athletes are real and authentic role models of healthy active living for our country’s youth. They are also a source of inspiration to our communities showing that, with hard work, dedication and support from their families, achieving their dreams is possible. Coca-Cola is proud to be ‘in their corner’ for these important moments in their careers."
\n <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI: Telemundo Media has entered into a multi-million-dollar partnership with Coca-Cola North America focused on the London 2012 Olympic Games, creating the campaign "Luchando Juntos" (Fighting the Good Fight). The campaign will work to create a connection between Coca-Cola, Hispanic consumers and the Olympics. There will be a spotlight on the personal Olympic journeys of …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2052","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\nTelemundo & Coca-Cola Align for Olympic Push<\/title>\n<meta name=\"description\" content=\"Telemundo & Coca-Cola Align for Olympic Push . 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