{"id":2004,"date":"2012-04-24T00:00:00","date_gmt":"2012-04-24T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/2012\/04\/24\/estrella-tv-makes-foray-into-content-distribution\/"},"modified":"2012-04-24T00:00:00","modified_gmt":"2012-04-24T00:00:00","slug":"estrella-tv-makes-foray-into-content-distribution","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/estrella-tv-makes-foray-into-content-distribution\/","title":{"rendered":"Estrella TV Makes Foray into Content Distribution"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">LOS ANGELES: The U.S. Hispanic network Estrella TV has launched a worldwide distribution division, tapping Andy Weir to run the new unit. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Weir comes to the role after having served as the co-president and owner of Northstar Media. Prior to Northstar, Weir was with Warner Bros. Domestic Television, serving a 15-year tenure as the senior VP of Eastern sales and director of Eastern sales. He now takes over at Estrella TV&nbsp;as the senior VP of content distribution. Weir will be responsible for handling a catalogue of more than 6,000 hours of original entertainment programming, as well as formats based on other original brands. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;We are delighted to announce the appointment of Andy Weir to head up Estrella TV&#8217;s foray into content distribution<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">,&rdquo; said Lenard Liberman, the CEO of Estrella TV.<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">  <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Andy is recognized across the industry for his extensive track record of success in distribution of content across multiple platforms working on behalf of many of the world&#8217;s most prestigious entertainment companies and broadcasters.  Guided by Andy&#8217;s deep experience in distribution, Estrella TV is poised to become one of the most prolific resources for high-quality original entertainment in multiple genres.&rdquo; <\/p>\n<p>&ldquo;Estrella TV has attracted U.S. cable MSOs, broadcasters, advertisers and audiences alike by delivering the widest possible variety of high-appeal quality programming<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">,&rdquo; said Weir. <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Estrella TV&#8217;s extensive and diverse programming portfolio is being made available worldwide on multiple platforms after having become proven with Hispanic viewers in the U.S. who, in a very short time span, have made the network extremely competitive in markets across the country.&rdquo; <br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES: The U.S. Hispanic network Estrella TV has launched a worldwide distribution division, tapping Andy Weir to run the new unit. Weir comes to the role after having served as the co-president and owner of Northstar Media. Prior to Northstar, Weir was with Warner Bros. Domestic Television, serving a 15-year tenure as the senior &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2004","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrella TV Makes Foray into Content Distribution<\/title>\n<meta name=\"description\" content=\"Estrella TV Makes Foray into Content Distribution. LOS ANGELES, April 24: The U.S. Hispanic network Estrella TV has launched a worldwide distribution division, tapping Andy Weir to run the new unit. . 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