{"id":2000,"date":"2012-03-28T00:00:00","date_gmt":"2012-03-28T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvlatina\/2012\/03\/28\/discovery-en-espaa%c2%b1ol-undergoes-on-air-revamp\/"},"modified":"2012-03-28T00:00:00","modified_gmt":"2012-03-28T00:00:00","slug":"discovery-en-espaa%c2%b1ol-undergoes-on-air-revamp","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvlatina\/discovery-en-espaa%c2%b1ol-undergoes-on-air-revamp\/","title":{"rendered":"Discovery en Espa\u00c3\u00b1ol Undergoes On-Air Revamp"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">MIAMI: Discovery en Espa&ntilde;ol is evolving its brand with a new on-air look and feel, complemented by a refreshed programming lineup of more than 170 hours of series and specials. <br \/>\n<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The Spanish-language pay-TV network has implemented a character-centric makeover. The new graphics package puts talent as the central focus, with each signature motif designed to be bold, authentic and energetic. <\/span><\/span><\/div>\n<div><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/div>\n<div><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;Today&rsquo;s viewers want to feel like they are part of something. With the introduction of our new on-air look we are not just inviting people to watch a show,&rdquo; said Gabriela Woodman, the creative director for Discovery Networks Latin America\/U.S. Hispanic. &ldquo;We are asking them to experience life with us. It is no longer a matter of satisfying curiosity. We want to ignite it. Before the new brand identity we would show you a beautiful shark jumping out of the ocean, now we are going to show you its teeth.&rdquo; <\/span><\/span><\/div>\n<div><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/div>\n<div><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Alongside its new look, the channel is also extending its programming with the introduction of nine new series, more than 20 specials, eight returning shows and stunts, including Egypt Week. The network is also increasing its investment in its interactive platforms. The site will also feature the revamped look of the network and complements on-air activities through experiential games, informational videos and blogs. <\/span><\/span><\/div>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">      <br \/>\n<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MIAMI: Discovery en Espa&ntilde;ol is evolving its brand with a new on-air look and feel, complemented by a refreshed programming lineup of more than 170 hours of series and specials. &nbsp; The Spanish-language pay-TV network has implemented a character-centric makeover. The new graphics package puts talent as the central focus, with each signature motif designed &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2000","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discovery en Espa\u00c3\u00b1ol Undergoes On-Air Revamp<\/title>\n<meta name=\"description\" content=\"Discovery en Espa\u00c3\u00b1ol Undergoes On-Air Revamp. MIAMI, March 28: Discovery en Espa\u00c3\u00b1ol is evolving its brand with a new on-air look and feel, complemented by a refreshed programming lineup of more than 170 hours of series and specials. . 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