ATF Spotlight: Azteca

SINGAPORE: The telenovela continues to be the star product for Azteca, according to Martha Contreras, the sales director for Asia at Comarex.

“Azteca is renowned for its captivating and notable telenovelas,” she says. “They have great story lines, the production quality is second to none [and there is] a fabulous cast of international stars and creative writers who deliver stories worth telling.”

Among the highlights that Comarex will present at ATF are three Azteca novelas. The Kings (Los Rey) is about a powerful empire ruled by a family that is equally loved and hated. Prisoner of Love (Amor Cautivo) centers on the life of a girl who was kidnapped after her father was killed before her eyes. Then there is Loving You (Quererte Así), which tells the story of a young woman who leaves behind her untrustworthy relatives in order to start a new life in a small island village, where she meets a charming young doctor. Alongside those novelas is Campeón Azteca, a reality show. The series showcases boxing competitions and spotlights the fighters taking part in them.