YouTube’s HobbyKidsTV & pocket.watch Enter Creator Pact

Kids’ media company pocket.watch, which creates, acquires, distributes and curates content across a range of platforms, has secured its first creator partnership with HobbyKidsTV, a brand of ten YouTube channels.

Through the partnership, HobbyKidsTV gains access to pocket.watch’s team of industry veterans, with the goal of developing apps, books, animated series and toys. The collaboration kicks off with a new animated series concept that is being fast-tracked by pocket.watch’s development team. In addition, pocket.watch is in discussions with a publisher on a series of books related to HobbyKidsTV.

The agreement also gives HobbyKidsTV the opportunity to become owners of pocket.watch. The partnership provides pocket.watch with exclusive access to HobbyKidsTV’s library of more than 3,000 videos for packaging and distribution on pocket.watch-branded offerings outside of YouTube, as well as ideas from HobbyKidsTV that can be transformed into franchises and additional commercial opportunities. It will also give HobbyKidsTV access to digital experts who can help innovate new programming formats and develop original intellectual property. HobbyKidsTV’s and pocket.watch’s goals and long-term interests have been aligned via a significant equity grant in pocket.watch for HobbyKidsTV.

“Not only does HobbyKidsTV have enormous reach, but they have uniquely risen above the YouTube fray to establish a widely recognized, high-quality brand,” said Jon Moonves, the chief strategy officer of pocket.watch. “They exemplify the kind of partner pocket.watch will be joining with. We are incredibly proud to have HobbyKidsTV as the cornerstone of what will soon become a powerful cadre of creators.”

“Like pocket.watch, we believe that the kids’ media universe is vast,” said HobbyDad at HobbyKidsTV. “Success on YouTube has given us a great foundation, and we are thrilled to tap into pocket.watch’s deep knowledge, resources and relationships to entertain and connect with more fans, in more ways than ever before.”