Xavi Mas & Roberto Mitrani Launch Liquid Rock Entertainment

Industry veterans Xavi Mas and Roberto Mitrani have co-founded the new distribution and brand management company Liquid Rock Entertainment, headquartered in Barcelona and Miami.

The new firm, which is set to act as an investor, co-producer and distributor, is backed by the Multitrade Group. Mitrani, who will continue leading operations for Ypsilon Films in Iberia, brings three decades of experience, while Mas has spent two decades managing entertainment properties in the children’s media space.

Mas commented, “Our objective at Liquid Rock Entertainment is to build a strong brand exposure while fostering audience loyalty through a well-rounded strategy by finding new and creative ways to thrive in these challenging times.”

Mitrani added, “By combining our expertise and passion with strategic alliances, we believe we can elevate kids and family brands to new levels of success. Our commitment is to deliver content that not only entertains but also builds lasting connections with audiences around the world.”