{"id":9965,"date":"2016-04-22T09:20:48","date_gmt":"2016-04-22T13:20:48","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/miptv-video-mattels-richard-dickson\/"},"modified":"2016-04-22T13:27:31","modified_gmt":"2016-04-22T17:27:31","slug":"miptv-video-mattels-richard-dickson","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/miptv-video-mattels-richard-dickson\/","title":{"rendered":"MIPTV Video: Mattel\u2019s Richard Dickson"},"content":{"rendered":"<p>NEW YORK: Richard Dickson, Mattel\u2019s president and COO, took part in a Q&amp;A with <em>World Screen<\/em>\u2019s Anna Carugati in the grand auditorium at MIPTV.<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\r\n \t                <div style=\"padding-top: 56.2504%;\">\r\n\t\t\t\t\t<video data-video-id=\"4847799045001\" \r\n\t\t\t\t\tdata-account=\"1120308147\" \r\n\t\t\t\t\tdata-player=\"default\" \r\n\t\t\t\t\tdata-embed=\"default\" \r\n\t\t\t\t\tdata-application-id \r\n\t\t\t\t\tclass=\"video-js\" \r\n\t\t\t\t\tcontrols=\"\"\r\n                    loop autoplay\r\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\r\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>Dickson accepted the MIPTV Brand of the Year Award before delivering a keynote at the market in Cannes. In his speech, Dickson talked about creating engaging content and success strategies at the company. Following his keynote, Dickson was joined on stage by <em>World Screen<\/em>\u2019s group editorial director, Anna Carugati. She began the Q&amp;A session by asking how Mattel is providing beloved brands and characters on digital platforms and mobile devices.<\/p>\n<p>\u201cKids are early adopters,\u201d he said. \u201cThey\u2019re incredibly savvy. It\u2019s incredibly important for companies like ours, which are about traditional play, that we integrate our content into storytelling on digital mediums. We need to be where our consumer is. Any brand today needs to be where their consumers are. And their consumers are everywhere.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Richard Dickson, Mattel\u2019s president and COO, took part in a Q&#038;A with World Screen\u2019s Anna Carugati in the grand auditorium at MIPTV. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,773,1057],"class_list":["post-9965","post","type-post","status-publish","format-standard","","category-top-stories","tag-mattel","tag-miptv-2016","tag-richard-dickson","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIPTV Video: Mattel\u2019s Richard Dickson - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/miptv-video-mattels-richard-dickson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIPTV Video: Mattel\u2019s Richard Dickson - 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