{"id":9946,"date":"2016-04-19T10:30:49","date_gmt":"2016-04-19T14:30:49","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/dickie-toys-on-board-yfes-heroes-of-the-city\/"},"modified":"2016-04-19T10:43:31","modified_gmt":"2016-04-19T14:43:31","slug":"dickie-toys-on-board-heroes-of-the-city","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/dickie-toys-on-board-heroes-of-the-city\/","title":{"rendered":"Dickie Toys Lands Master Toy License for Heroes of the City"},"content":{"rendered":"<p>MUNICH: Your Family Entertainment (YFE) has inked a deal with Dickie Toys for the production of merchandise\u00a0based on the popular preschool show <em>Heroes of the City<\/em>.<\/p>\n<p><em>Heroes of the City<\/em>\u00a0is produced by\u00a0Sweden&#8217;s Ruta Ett. The show has\u00a0aired in 115 countries around the globe. Armin Schnell, YFE&#8217;s executive VP of sales, said: &#8220;We are pleased to announce the future collaboration with Dickie Toys, a part of the Simba Dickie Group, and are convinced we have the ideal partner for this young and exciting brand. Their long expertise makes Simba Dickie Group the ideal partner to further actively develop <em>Heroes of the City<\/em>. We are looking forward to seeing these toys being released on the market and to bring joy to many children.&#8221;<\/p>\n<p>Werner Lenzner, the licensing and strategic development manager at Simba Dickie Group, remarked: &#8220;<em>Heroes of the City<\/em> is an entertaining and educative preschool show, with a huge variety of characters, which inspired us to develop an exciting new product line with vehicles and playsets.&#8221;<\/p>\n<p>Pelle Ferner, founder of Ruta Ett, added: &#8220;The collaboration with Dickie Toys is a development not only reinforcing our previous work but rather a creative challenge. Obviously for us it is a novelty to give another face to <em>Heroes of the City<\/em> through innovative product design in the field of toys besides the existing animation series. We are looking forward to a close collaboration and being part of the design process.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUNICH: Your Family Entertainment (YFE) has inked a deal with Dickie Toys for the production of merchandise based on the popular preschool show Heroes of the City.<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1131,1132,1133,1134],"class_list":["post-9946","post","type-post","status-publish","format-standard","","category-top-stories","tag-dickie-toys","tag-heroes-of-the-city","tag-yfe","tag-your-family-entertainment","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dickie Toys Lands Master Toy License for Heroes of the City - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/dickie-toys-on-board-heroes-of-the-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dickie Toys Lands Master Toy License for Heroes of the City - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"MUNICH: Your Family Entertainment (YFE) has inked a deal with Dickie Toys for the production of merchandise based on the popular preschool show Heroes of the City.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/dickie-toys-on-board-heroes-of-the-city\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-19T14:30:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-19T14:43:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/dickie-toys-on-board-heroes-of-the-city\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/dickie-toys-on-board-heroes-of-the-city\/\",\"name\":\"Dickie Toys Lands Master Toy License for Heroes of the City - 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