{"id":9944,"date":"2016-04-19T10:19:02","date_gmt":"2016-04-19T14:19:02","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/sambro-on-board-masha-in-the-u-k\/"},"modified":"2016-04-19T15:42:10","modified_gmt":"2016-04-19T19:42:10","slug":"sambro-on-board-masha-in-the-u-k","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-masha-in-the-u-k\/","title":{"rendered":"Sambro On Board Masha in the U.K."},"content":{"rendered":"<p>LONDON: Sambro has signed on to produce merchandise\u00a0inspired by the animated series <em>Masha and the Bear<\/em> for\u00a0the U.K.<\/p>\n<p>Sambro, one of the U.K.&#8217;s\u00a0largest toy manufacturers, specializes in creating character licensed products across multiple categories. The company will develop a <em>Masha<\/em> product range across categories such as arts and crafts, bags and stationery. Sambro joins a roster of <em>Masha and the Bear<\/em> licensees in the U.K.\u00a0that includes Simba, Egmont, Clementoni, TV Mania, PMS International and Procos.<\/p>\n<p><em>Masha and the Bear<\/em> follows the adventures of an inquisitive young girl and her reluctant best friend, a retired circus bear. INK Global represents the property worldwide\u00a0in the broadcasting and licensing sectors, while Lisle International Licensing, which brokered the deal with Sambro, is the brand\u2019s U.K. representative.<\/p>\n<p>Nikki Samuels, the licensing director at Sambro, said, \u201cWe are delighted to be working alongside Lisle International Licensing to create a <em>Masha and the Bear<\/em> range across multiple categories, including arts and crafts, bags and stationery. We love the brand and its roots in traditional storytelling, which are given a completely modern take. Its success across the world is testament to the characters&#8217; popularity and our designers will bring them to life with a collection of unique and innovative products.\u201d<\/p>\n<p>Claus T\u00f8mming, the director of INK Global, added, \u201cI\u2019m sure Sambro will do a great job with <em>Masha<\/em> and create some innovative and exciting lines that tie in with the originality of the brand. The show\u2019s huge U.K. fan base ensures a ready market when product hits retail.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Sambro has signed on to produce merchandise inspired by the animated series Masha and the Bear for the U.K.<\/p>\n","protected":false},"author":477,"featured_media":9945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[372,373,1130],"class_list":["post-9944","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ink-global","tag-masha-and-the-bear","tag-sambro","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sambro On Board Masha in the U.K. - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-masha-in-the-u-k\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sambro On Board Masha in the U.K. - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LONDON: Sambro has signed on to produce merchandise inspired by the animated series Masha and the Bear for the U.K.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-masha-in-the-u-k\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-19T14:19:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-19T19:42:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/Masha-MIPTV-15_tn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-masha-in-the-u-k\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-masha-in-the-u-k\/\",\"name\":\"Sambro On Board Masha in the U.K. - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-04-19T14:19:02+00:00\",\"dateModified\":\"2016-04-19T19:42:10+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-masha-in-the-u-k\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-masha-in-the-u-k\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-masha-in-the-u-k\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sambro On Board Masha in the U.K.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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