{"id":9838,"date":"2016-04-04T08:50:07","date_gmt":"2016-04-04T12:50:07","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/disneys-paul-debenedittis-talks-programming-remit\/"},"modified":"2016-04-04T13:11:33","modified_gmt":"2016-04-04T17:11:33","slug":"disneys-paul-debenedittis-talks-programming-remit","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/disneys-paul-debenedittis-talks-programming-remit\/","title":{"rendered":"Disney\u2019s Paul DeBenedittis Talks Programming Remit"},"content":{"rendered":"<p>BURBANK: Paul DeBenedittis, the senior VP of programming strategy at Disney Channels Worldwide, tells <em>TV Kids\u00a0<\/em>about the kinds of shows that are resonating for the portfolio across the globe.<\/p>\n<p>At the top of the food chain at Disney Channels Worldwide are heavily supported 360-degree brands. On boys\u2019 action-adventure channel Disney XD an example would be <em>Star Wars Rebels<\/em>, which reaches 400 million homes in 163 countries. On the Disney Channel, meanwhile, there is <em>Descendants<\/em>, a hugely popular TV movie that has now spawned a short-form animated series spin-off and a sequel planned for 2017.<\/p>\n<p>DeBenedittis says a number of new shows are good indicators of the way the company is heading editorially. He cites the live-action comedy series <em>Stuck in the Middle<\/em>, about a girl who is an engineering whiz. \u201cThe show has a lot of great touchpoints for different kids,\u201d says DeBenedittis. \u201cIt has a diverse cast and is very reflective of the audience that we program for.\u201d<\/p>\n<p>A new genre development, he adds, is <em>Walk the Prank<\/em>, a hidden-camera prank show for Disney XD. \u201cWe\u2019ve done factual TV from time to time, but nothing quite like this. A key part of our approach is to keep surprising our audience with exciting new ideas.\u201d<\/p>\n<p>While the U.S. delivers a steady stream of content to the global channels, Disney has production hubs around the world and is constantly looking at whether shows created for local markets can be shared within the family\u2014a good example being <em>Violetta<\/em>, a Latin American production that aired around the world. On the co-production front, meanwhile, DeBenedittis is excited by <em>LEGO Star Wars: The Freemaker Adventures<\/em>, scheduled to hit Disney XD this summer. He also singles out <em>Counterfeit Cat<\/em>, a Wildseed Studios and Tricon Kids &amp; Family British-Canadian co-production destined for Disney XD EMEA.<\/p>\n<p>On the acquisitions front, he cites the DHX Media show <em>Backstage<\/em>, which has been picked up for use in 15 territories, including the U.S. and U.K., and the FremantleMedia Kids &amp; Family preschool show <em>Kate &amp; Mim-Mim<\/em>, which is on Disney Junior.<\/p>\n<p>Offering advice for content owners pitching to Disney, DeBenedittis states: \u201cThere are often local opportunities\u2014with shows needed to meet quotas or for tactical scheduling reasons\u2014but for multi-territory deals, producers must know the brand inside out. They need to be coming to us with shows that complement, not replicate, our existing brands. And they really have to stay focused on Disney\u2019s emphasis on magical storytelling, and the fact that parents like to watch our shows alongside their kids. I also think it\u2019s important to keep in mind that stories that would have worked years ago won\u2019t necessarily work now\u2014the media landscape has changed.\u201d<\/p>\n<p>Disney\u2019s DeBenedittis says that having content on digital platforms is absolutely central to the company\u2019s strategy. \u201cWe\u2019re not using on-demand and social media as promotional platforms, we\u2019re creating content for them too, as our animated spin-off of <em>Descendants<\/em> shows. In my view, it\u2019s meaningless to claim your show is number one in a particular time period because you need to understand audiences across all platforms. <em>Gravity Falls<\/em> was a particular success for Disney XD on all platforms.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BURBANK: Paul DeBenedittis, the senior VP of programming strategy at Disney Channels Worldwide, tells World Screen Newsflash about the kinds of shows that are resonating for the portfolio across the globe.<\/p>\n","protected":false},"author":1,"featured_media":9839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-9838","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disney\u2019s Paul DeBenedittis Talks Programming Remit - 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