LONDON: The message from Patricia Hidalgo, Turner\u2019s senior VP and chief content and creative officer for kids, EMEA, and international kids\u2019 strategy, is that the company\u2019s trove of in-house U.S.-produced content needs to be backed by complementary third-party shows.<\/p>\n
Turner\u2019s flagship brands are Cartoon Network and Boomerang, \u201cbut internationally we also have successful local brands like Cartoonito, Toonami, Boing and Pogo,\u201d Hidalgo says. \u201cAcross EMEA alone, 20 million kids tune in to Turner\u2019s kids\u2019 channels every month.\u201d<\/p>\n
Of her programming approach, Hidalgo says, \u201cOur aim is to partner with producers who understand and love our brands. This is the case with partners such as LEGO and DHX, from whom we acquired and launched Nexo Knights<\/em> and Supernoobs<\/em> [respectively] for Cartoon Network globally at the end of last year. In the case of Boomerang, we are working with various producers to develop concepts and ideas, always liaising with our U.S. colleagues to acquire rights globally. Later this year we will be launching Grizzy and the Lemmings<\/em> from French producer Studio Hari, our first global acquisition for Boomerang.\u201d<\/p>\n In addition, \u201cwe are soon to deliver a fourth season of our most successful European production, The Amazing World of Gumball<\/em>,\u201d says Hidalgo. \u201cThis is one of our highest-performing shows globally. We are now working closely with the U.S. studio to develop new concepts that could eventually become the new international show going global, as Gumball <\/em>did.\u201d<\/p>\n For Turner\u2019s Hidalgo, securing access to all rights for acquisitions and co-pros is key. \u201cOur preference is to secure from the outset as many rights as we can for international channels. We are no longer operating in a linear world. Digital rights have become more important, and not securing these could result in us walking away from a show. Usually we prefer going into projects at an early stage.\u201d<\/p>\n Hidalgo also mentions Mighty Magiswords<\/em> and OK K.O.!<\/em>, which were \u201cdeveloped as digital properties first and will roll out as high-quality games and shorts in our apps and digital platforms before launching as long-form shows on our linear channels.\u201d<\/p>\n For her EMEA and international strategy, Hidalgo says she\u2019s \u201cinterested in concepts developed for multiplatform [use]. It would be great to have something that comes from a nonlinear platform be developed for [linear and more]. It\u2019s also the case that we can no longer wait to make content for other platforms after the show has launched on the channel. It\u2019s vital to think about making bespoke content to fulfill the need to reach out to consumers through apps, YouTube, web, mobile or tablet, etc. This should become the norm, if there will ever be a norm!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" LONDON: The message from Patricia Hidalgo, Turner\u2019s senior VP and chief content and creative officer for kids, EMEA, and international kids\u2019 strategy, is that the company\u2019s trove of in-house U.S.-produced content needs to be backed by complementary third-party shows.<\/p>\n","protected":false},"author":1,"featured_media":9744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[913,275],"class_list":["post-9743","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-patricia-hidalgo","tag-turner","pmpro-has-access"],"yoast_head":"\n