{"id":9703,"date":"2016-03-18T09:37:15","date_gmt":"2016-03-18T13:37:15","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/sanrio-launch-new-hello-kitty-apps\/"},"modified":"2016-03-18T10:48:10","modified_gmt":"2016-03-18T14:48:10","slug":"sanrio-to-launch-new-hello-kitty-apps","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/sanrio-to-launch-new-hello-kitty-apps\/","title":{"rendered":"Sanrio to Launch New Lifestyle Apps"},"content":{"rendered":"

LOS ANGELES: Sanrio, the global brand best known for the Hello Kitty character, has partnered with video-game developer Hyper Hippo to roll out a suite of lifestyle apps.<\/p>\n

Titled hello sanrio, the digital project will explore the world of Sanrio through Hello Kitty and multiple characters from the company’s design portfolio, including Keroppi, Chococat, Badtz-Maru, My Melody, Pompompurin, Gudetama and more. The apps are due out this summer.<\/p>\n

“The hello sanrio app family will combine social communication and our legendary breadth of characters to offer fans a new touch point to experience the brand,” said Jill Koch, the senior VP of brand management and marketing at Sanrio. “This marks the first time Sanrio will launch a new brand with digital content and merge the worlds of our characters so they can interact with one another. Our goal is to provide a platform for fans to connect and engage with each other and Sanrio’s expansive family of characters.”<\/p>\n

“We love how Sanrio’s founding principles of social communication and the sharing of small gifts is a perfect fit with today’s digital world,” said Lance Priebe, the CEO of Hyper Hippo. “Hyper Hippo is thrilled to be creating a new and unique suite of lifestyle apps for fans of Hello Kitty and her many friends.”<\/p>\n","protected":false},"excerpt":{"rendered":"

LOS ANGELES: Sanrio, the global brand best known for the Hello Kitty character, has partnered with video-game developer Hyper Hippo to roll out a suite of lifestyle apps.<\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[622,876,877],"class_list":["post-9703","post","type-post","status-publish","format-standard","","category-top-stories","tag-hello-kitty","tag-hyper-hippo","tag-sanrio","pmpro-has-access"],"yoast_head":"\nSanrio to Launch New Lifestyle Apps - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/sanrio-to-launch-new-hello-kitty-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sanrio to Launch New Lifestyle Apps - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LOS ANGELES: Sanrio, the global brand best known for the Hello Kitty character, has partnered with video-game developer Hyper Hippo to roll out a suite of lifestyle apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/sanrio-to-launch-new-hello-kitty-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-18T13:37:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-18T14:48:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Joel Marino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Marino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sanrio-to-launch-new-hello-kitty-apps\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/sanrio-to-launch-new-hello-kitty-apps\/\",\"name\":\"Sanrio to Launch New Lifestyle Apps - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-03-18T13:37:15+00:00\",\"dateModified\":\"2016-03-18T14:48:10+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sanrio-to-launch-new-hello-kitty-apps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/sanrio-to-launch-new-hello-kitty-apps\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sanrio-to-launch-new-hello-kitty-apps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sanrio to Launch New Lifestyle Apps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\",\"name\":\"Joel Marino\",\"description\":\"Joel Marino is associate editor for World Screen and TV Latina. 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