{"id":9697,"date":"2016-03-17T10:05:15","date_gmt":"2016-03-17T14:05:15","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/new-licensees-on-board-studio-100s-heidi-in-argentina\/"},"modified":"2016-03-17T13:35:25","modified_gmt":"2016-03-17T17:35:25","slug":"new-licensees-on-board-studio-100s-heidi-in-argentina","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-licensees-on-board-studio-100s-heidi-in-argentina\/","title":{"rendered":"New Licensees On Board Studio 100\u2019s Heidi in Argentina"},"content":{"rendered":"<p>BREDA: Three licensees have signed on for Studio 100\u2019s CGI series <em>Heidi<\/em> in Argentina, including Feg Entretenimientos, which is working on a live show.<\/p>\n<p>Studio 100 has appointed International Merchandising Consultants (IMC) as its licensing agent for Argentina, and the company has secured three new deals for <em>Heidi<\/em>. Feg Entretenimientos has been appointed to develop a <em>Heidi<\/em> live show, due out this spring. In addition, Sticker Design will produce trading-card games and a range of stickers and albums for the Argentine market. Daysal, meanwhile, will make\u00a0a line of children\u2019s tableware products, including mugs, bowls, plates, lunch boxes, tumblers and toothbrush holders.<\/p>\n<p><em>Heidi<\/em> is recording strong ratings in Argentina. The CGI series has been airing\u00a0exclusively on Disney Channel since August 2015 and now broadcasts in more than 138 countries.<\/p>\n<p>Christophe Drevet, the international consumer products director at Studio 100, commented: \u201cWe are delighted with the growth and success of <em>Heidi<\/em> in Argentina as shown by such strong ratings in a relatively short period of time. Our extended partnership with IMC and three licensees defines a solid path for further licensees to come on board for the <em>Heidi<\/em> brand in this key Latin American market for our business.\u201d<\/p>\n<p>Leonardo Gutter, the president at IMC, added: \u201cWe are extremely delighted about representing <em>Heidi<\/em> in Argentina. The brand is well known in Argentina and I\u2019m confident we will build on its success and continuous drive across the market.\u201d<\/p>\n<p>\u201cWith a cast of eight and a script which is based on the CGI TV series, the <em>Heidi<\/em> live show will be set in the Alps with both day and night scenes, plus a magical snow setting and animal story line,\u201d remarked Marcelo Dionisio, the general director of Feg Entretenimientos. \u201cThe show stays true to the original key brand values and focuses on the natural beauty of the Alps and the variety of weather across the mountains.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BREDA: Three licensees have signed on for Studio 100\u2019s CGI series Heidi in Argentina, including Feg Entretenimientos, which is working on a live show.<\/p>\n","protected":false},"author":477,"featured_media":9698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[867,868,657,869,870,307],"class_list":["post-9697","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-daysal","tag-feg-entretenimientos","tag-heidi","tag-international-merchandising-consultants","tag-sticker-design","tag-studio-100","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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