{"id":9539,"date":"2016-02-15T11:10:17","date_gmt":"2016-02-15T16:10:17","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/hasbro-to-relaunch-beyblade-burst-toy-line\/"},"modified":"2016-02-15T15:11:51","modified_gmt":"2016-02-15T20:11:51","slug":"hasbro-to-relaunch-beyblade-franchise-toy-line","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/hasbro-to-relaunch-beyblade-franchise-toy-line\/","title":{"rendered":"Hasbro to Relaunch Beyblade Franchise Toy Line"},"content":{"rendered":"<p>NEW YORK\/TOKYO\/PAWTUCKET: Sunrights and d-rights have partnered with Hasbro to relaunch the <em>Beyblade<\/em> franchise with a new generation of toys in North America this year.<\/p>\n<p>As part of the relaunch, later this year Hasbro will distribute a new generation of Hasbro <em>Beyblade<\/em> toys in North America, followed by a broader launch in most major international markets in 2017. The third generation of Hasbro toys will be branded <em>Beyblade Burst<\/em> and will feature a dynamic \u201cburst\u201d component to the battling play pattern. The toys will also include a digital element for certain markets.<\/p>\n<p>The <em>Beyblade Burst<\/em> toy range was launched in July 2015 in Japan by <em>Beyblade<\/em> originator Tomy Company. The new <em>Beyblade Burst<\/em> animated series, which is reimagined by production company OLM, will begin airing in Japan in April 2016.<\/p>\n<p>Sunrights, the New York-based entertainment arm of Japanese production company d-rights, will handle the distribution of broadcast, non-toy merchandising and promotional rights for <em>Beyblade Burst<\/em> outside of Asia. Sunrights is currently in discussions with major broadcasters in both the U.S. and international markets for the <em>Beyblade Burst<\/em> animated series.<\/p>\n<p>\u201cWe are thrilled to continue our longstanding relationship with the <em>Beyblade<\/em> franchise for the launch of [the] new <em>Beyblade Burst<\/em> line,\u201d said Jerry Perez, the senior VP of marketing at Hasbro. \u201cThe innovative battling play of the \u2018burst\u2019 component, along with the exciting new series, will help make this property a favorite for <em>Beyblade<\/em> fans.\u201d<\/p>\n<p>\u201cThe <em>Beyblade<\/em> brand has enjoyed massive success with each of its global launches, and we are excited to bring the <em>Beyblade<\/em> phenomenon to a new generation of fans through our longstanding relationship with Hasbro,\u201d said Hiro Nishimura, the president of Sunrights. &#8220;Hasbro understands the brand and can best position the innovative toy line within the boys\u2019 action space.\u201d<\/p>\n<p>Sunrights expects to announce new partnerships across multiple platforms, including broadcast, video game and other merchandising relationships later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK\/TOKYO\/PAWTUCKET: Sunrights and d-rights have partnered with Hasbro to relaunch the Beyblade franchise with a new generation of toys in North America this year.<\/p>\n","protected":false},"author":477,"featured_media":9540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[615,616,617,166,618,619],"class_list":["post-9539","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-beyblade","tag-beyblade-burst","tag-d-rights","tag-hasbro","tag-sunrights","tag-tomy-company","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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