{"id":9444,"date":"2016-02-03T12:07:08","date_gmt":"2016-02-03T17:07:08","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china\/"},"modified":"2016-02-03T12:54:32","modified_gmt":"2016-02-03T17:54:32","slug":"thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china\/","title":{"rendered":"Thomas &amp; Friends Special to Get Theatrical Debut in China"},"content":{"rendered":"<p>LONDON: Mattel and HIT Entertainment\u2019s <em>Thomas &amp; Friends<\/em> special\u00a0<em>Sodor\u2019s Legend of the Lost Treasure<\/em>\u00a0is due to be released in 5,000 theaters in China this month, marking a first for the company.<\/p>\n<p><em>Sodor\u2019s Legend of the Lost Treasure<\/em> will also be the first non-native children\u2019s movie to be released in the country\u2019s cinemas in the Chinese New Year, debuting in theaters on February 20. The title has been specially dubbed into Mandarin. It will screen in cities across the country, including in Beijing, Shanghai, Guangzhou, Zhejiang, Jiangsu, Chengdu and Shenyang, with a blue carpet premiere planned for February 18 in Shanghai.<\/p>\n<p>The feature length film, which will be distributed by Huaxia Film Distribution in China, was produced to commemorate the 70th anniversary of Thomas the Tank Engine. <em>Sodor\u2019s Legend of the Lost Treasure<\/em> sees Thomas on a fresh adventure that takes him to a new part of Sodor on a treasure quest that introduces a host of new characters and songs. The Thomas &amp; Friends TV series is available in China through all major digital platforms, including iQiYi, YouKu, QQ, SoHu, LeTV, TMall Box and BesTV, among others.<\/p>\n<p>Peter Broegger, the managing director of Mattel APAC, said: \u201cThis is an historic and unprecedented moment in the development of the <em>Thomas &amp; Friends<\/em> franchise in China. The reach and scale of this theatrical release means we can engage with families and children in a whole new way by bringing Thomas to the big screen across the country.\u201d<\/p>\n<p>Christopher Keenan, the VP of global content and executive producer at HIT Entertainment, added: \u201cOne of the great joys of producing <em>Thomas &amp; Friends<\/em> is the opportunity to introduce unique and engaging characters. We look forward to our Chinese audience\u2019s reaction to Thomas\u2019s new foes and friends in <em>Sodor\u2019s Legend of the Lost Treasure<\/em>!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Mattel and HIT Entertainment\u2019s Thomas &amp; Friends special Sodor\u2019s Legend of the Lost Treasure is due to be released in 5,000 theaters in China this month, marking a first for the company.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[269,271,408,409],"class_list":["post-9444","post","type-post","status-publish","format-standard","","category-top-stories","tag-hit-entertainment","tag-mattel","tag-sodors-legend-of-the-lost-treasure","tag-thomas-friends","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thomas &amp; Friends Special to Get Theatrical Debut in China - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thomas &amp; Friends Special to Get Theatrical Debut in China - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LONDON: Mattel and HIT Entertainment\u2019s Thomas &amp; Friends special Sodor\u2019s Legend of the Lost Treasure is due to be released in 5,000 theaters in China this month, marking a first for the company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-03T17:07:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-03T17:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china\/\",\"name\":\"Thomas &amp; Friends Special to Get Theatrical Debut in China - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2016-02-03T17:07:08+00:00\",\"dateModified\":\"2016-02-03T17:54:32+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/thomas-friends-special-to-be-first-ever-mattel-brand-to-get-theatrical-debut-in-china\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thomas &amp; Friends Special to Get Theatrical Debut in China\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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