{"id":9376,"date":"2016-01-27T10:38:04","date_gmt":"2016-01-27T15:38:04","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/eone\/"},"modified":"2016-01-27T11:14:40","modified_gmt":"2016-01-27T16:14:40","slug":"peppa-pig-themed-cruises-to-set-sail-this-spring","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/peppa-pig-themed-cruises-to-set-sail-this-spring\/","title":{"rendered":"Peppa Pig-Branded Cruises to Set Sail This Spring"},"content":{"rendered":"

LONDON: Entertainment One (eOne) has teamed up with Italy’s Costa Cruises to launch Peppa Pig<\/em>-themed\u00a0kids’ areas and activities on ten ships that will sail to more than 200 destinations around the globe.<\/p>\n

Starting in April, young passengers on board Costa Cruises’s ships will be able to enjoy dedicated kids’ areas that recreate memorable locations from the popular animated show. Children will also be able to participate in character meet-and-greets, Peppa<\/em>-themed creative games and activity workshops. This is all part of Costa Cruises’s wider marketing initiative called “Welcome to Happiness Squared,” which is meant to offer consumers a series of unique experiences throughout the year.<\/p>\n

\u201cThis exciting new partnership with Costa Cruises demonstrates that the appeal of Peppa Pig<\/em> now stretches to a wide international audience,\u201d said Ami Dieckman, the head of international licensing at eOne. \u201cTheir cruise ships visit hundreds of destinations across the world so their commitment to the brand is testament to its longevity and strength as a global entertainment property.<\/p>\n

\u201cWe\u2019ve had a great deal of success in recent years with experiential events around the world. Kids absolutely love interacting with the brand in the real world and those experiences are a great way to engender long-term brand loyalty.\u201d<\/p>\n

Luca Casaura, the VP of corporate marketing at Costa Cruises, added: \u201cThe concept of our new campaign is truly innovative: with Costa, your happiness is multiplied, because you can also see happiness in the eyes of your travel companions. Making kids happy is absolutely fundamental to reach this goal. That\u2019s why we chose Peppa Pig: kids all over the world love her and are thrilled to play with her.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON: Entertainment One (eOne) has teamed up with Italy’s Costa Cruises to launch Peppa Pig-themed kids’ areas and activities on ten ships that will sail to more than 200 destinations around the globe.<\/p>\n","protected":false},"author":479,"featured_media":9377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[254,255,256],"class_list":["post-9376","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-costa-cruises","tag-entertainment-one","tag-peppa-pig","pmpro-has-access"],"yoast_head":"\nPeppa Pig-Branded Cruises to Set Sail This Spring - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-themed-cruises-to-set-sail-this-spring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peppa Pig-Branded Cruises to Set Sail This Spring - 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