{"id":9268,"date":"2016-01-15T09:29:36","date_gmt":"2016-01-15T14:29:36","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/natpe-spotlight-wdr-mediagroup\/"},"modified":"2016-01-28T16:13:37","modified_gmt":"2016-01-28T21:13:37","slug":"natpe-spotlight-wdr-mediagroup","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/natpe-spotlight-wdr-mediagroup\/","title":{"rendered":"NATPE Spotlight: WDR mediagroup"},"content":{"rendered":"
MIAMI: NATPE highlights from the kids\u2019 slate of WDR mediagroup (WDRmg) include the animated series Gigglebug<\/em>, targeted at children 3 to 5, and Trude\u2019s Flatmate<\/em>, which combines modern animation technology with classic 1950s drawings.<\/p>\n \u201cWith the positive effects of laughter as its central topic, Gigglebug<\/em> speaks a universal language that is accessible to children all over the world,\u201d says Stefanie Fischer, WDRmg\u2019s head of content. \u201cThe character originated as an app, so there is a very fresh and up-to-date touch to it, and the brand lends itself to a 360-degree approach for marketing and merchandising. By contrast, Trude\u2019s Flatmate<\/em> is particularly appealing because of the nostalgic flair the animation conveys, combined with a timeless story about friendship and diversity.\u201d<\/p>\n Meanwhile, From Scratch to Pro<\/em>, designed for audiences ages 5 to 12, follows a young host as he tries to become a professional in a new sporting activity within only 48 hours. \u201cSince practicing sports is popular globally, the very core of From Scratch to Pro<\/em> has a universal appeal as well,\u201d Fischer says. \u201cBesides, the format is easy to adapt to country-specific preferences and is easy to produce.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" MIAMI: NATPE highlights from the kids\u2019 slate of WDR mediagroup (WDRmg) include the animated series Gigglebug, targeted at children 3 to 5, and Trude\u2019s Flatmate, which combines modern animation technology with classic 1950s drawings.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[121],"class_list":["post-9268","post","type-post","status-publish","format-standard","","category-top-stories","tag-wdrmg","pmpro-has-access"],"yoast_head":"\n