{"id":9131,"date":"2015-12-11T00:00:00","date_gmt":"2015-12-11T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/superights-brings-personalized-service-to-producers\/"},"modified":"2016-01-26T16:55:41","modified_gmt":"2016-01-26T21:55:41","slug":"superights-brings-personalized-service-to-producers","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/superights-brings-personalized-service-to-producers\/","title":{"rendered":"Superights Brings Personalized Service to Producers"},"content":{"rendered":"

Superights\u2019s deputy managing director of international sales and acquisitions, Morgann Favennec, speaks with <\/em>TV Kids\u00a0about the benefits of being a flexible, independent company in today\u2019s crowded kids\u2019 market. <\/em><\/p>\n

Paris-based Superights first entered the content business in May 2013, when it was founded by French companies Axone Invest and Superprod. Morgann Favennec, the company\u2019s deputy managing director of international sales and acquisitions, says, \u201cWe felt there was still room for a new company as long as we had a clear positioning, and we decided to focus on programming for kids\u2019 and family.\u201d She adds: \u201cSince there are major players out there, the idea was to come up with a different offer, not in terms of programming, but in terms of collaboration.\u201d Favennec explains that for producers that don\u2019t have their own distribution arm and are looking for a distributor to represent them, \u201cthe big companies may not take care of you as well as a new, small, independent and flexible structure like ours.\u201d<\/p>\n

\u201cThat\u2019s what most of the producers we\u2019ve been working with like\u2014the fact that it\u2019s only two of us, reachable at any time, and we adapt ourselves to their needs,\u201d Favennec continues. \u201cEvery program is [treated] as the most important one on the planet because that\u2019s the project of their life. I think they feel that we are 100 percent dedicated to them and the idea is to work hand-in-hand [with producers] so we can build that relationship and represent their best interest. That\u2019s what we\u2019ve been doing for the past two years, and slowly but surely we\u2019ve been building a pretty nice catalogue.\u201d<\/p>\n

Favennec\u2019s past experience as a broadcaster benefits her clients because, she says, \u201cThey know that I speak their language, and they know that I will be very honest. If they have a doubt or a question, they will have a very honest response from somebody who was on their side of the table.\u201d<\/p>\n

She adds: \u201cI like to think that there is a general coherence [to our catalogue], and hopefully that coherence also includes happy producers.\u201d<\/p>\n

At present, the company\u2019s catalogue is comprised of kids\u2019 and family content, including series and feature films, ranging from shorts to 90-minute offerings. \u201cWe have all genres, all techniques, and we cover all demographics, from lower preschool to 12 and family, but we don\u2019t do adult or anything that is not kid- and family-oriented,\u201d Favennec explains. Since Superights\u2019s catalogue offers a diverse selection of kids\u2019 content, the executive notes, \u201cEverybody can find something of interest, and the idea is to keep it that way. That\u2019s something we\u2019ve been working hard on.\u201d<\/p>\n

Superights\u2019s catalogue offers titles that are based on proven brands as well as original ideas. The 52×2-minute sitcom Will<\/em> centers on an energetic and \"Image\"dynamic young boy who doesn\u2019t let the fact that he\u2019s in a wheelchair stop him from having adventures with his family and friends. Despite the potential challenges of placing two-minute programs, Favennec reports that Will<\/em> has drawn interest in the Middle East, Asia, Europe and beyond. Additionally, Superights represents the preschool series Wubby School<\/em>, about the only school for toys, which has been presold to Discovery Kids Latin America. The company is also preselling The Big Bad Fox & Other Tales<\/em>, and additional titles in the catalogue include the animated comedies Boyster<\/em> and Space Dog<\/em>.<\/p>\n

In the coming years, Favennec says the goal is to continue \u201cexpanding the catalogue, to keep on integrating things that are different and distinct from one another. We want to keep the company small and flexible because \"Image\"that\u2019s what our partners like about us. They have a tailor-made service, and we want to keep it like that.\u201d<\/p>\n

As for growing the catalogue, Favennec notes: \u201cI would love to integrate some documentaries and live-action series, but they have to be the right ones, they have to fit in. I don\u2019t want to integrate a program just to say I have it. This is not our strategy.\u201d<\/p>\n

\u201cHopefully 2016 will be the consolidation of the effort we\u2019ve been putting in for the last few months,\u201d Favennec says. \u201cWe will have a lot of new challenges.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Superights\u2019s deputy managing director of international sales and acquisitions, Morgann Favennec, speaks with TV Kids\u00a0about the benefits of being a flexible, independent company in today\u2019s crowded kids\u2019 market. Paris-based Superights first entered the content business in May 2013, when it was founded by French companies Axone Invest and Superprod. Morgann Favennec, the company\u2019s deputy managing …<\/p>\n","protected":false},"author":1,"featured_media":9132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9131","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","pmpro-has-access"],"yoast_head":"\nSuperights Brings Personalized Service to Producers<\/title>\n<meta name=\"description\" content=\"Superights Brings Personalized Service to Producers. 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